Contextual

Contextual may refer to:
 * Contextual advertising, advertisements based on other content displayed
 * Contextual deep linking, links that bring users to content in mobile apps regardless of whether or not they had the app previously installed
 * Contextual design, user-centered design process developed by Hugh Beyer and Karen Holtzblatt
 * Contextual inquiry, user-centered design method, part of the contextual design methodology
 * Contextual learning, learning outside the classroom
 * Contextual theatre, form of theatre
 * Comparative contextual analysis, methodology for comparative research