Coop (Sweden)

Coop is a chain of consumer co-operative owned grocery stores in Sweden, organised under Kooperativa Förbundet (KF). Coop Sverige AB coordinates purchasing, marketing and shared services for the chain's approximately 800 stores, which are owned and operated by local consumer organisations or their franchisees. The current Coop brand was introduced by KF in 2001, replacing a variety of different brandings.

History
The main Swedish consumer cooperative organisation, Kooperativa Förbundet (KF), was founded in 1899, with the organisation being a dominant player in the Swedish market throughout the 20th century. The main brand of KF stores was Konsum, though it was one among many, with many different chains existing within the KF organisation. Ahead of the merger into Coop Norden KF centralised their branding under the Coop name in the early 2000s, with larger Konsum stores becoming Coop Konsum, and various hypermarket brands being centralised as Coop Forum.

In 2015 the Coop chain was rebranded as part of a reorganisation within the KF organisation, with stores being branded under the Coop, Stora Coop and the short-lived Lilla Coop names.

Coop
Coop serves as the brand for small-to-medium-sized grocery stores, mainly what were former Coop Konsum, Extra and Nära stores, as well as the short-lived Lilla Coop brand.

Stora Coop
Stora Coop serves as the brand for larger stores and hypermarkets, mainly former Coop Forum stores.

X:-tra
X:-tra serves as a brand for discount supermarkets, incorporating some former Netto stores.

Lilla Coop
Lilla Coop was a short-lived brand for small stores incorporating former Coop Nära stores. The brand disappeared after only 3 years, with stores being converted to the Coop brand starting in 2018.

Coop Forum
Coop Forum was a brand for hypermarkets. Two stores still retain the Coop Forum brand, though these are planned to rebrand to Stora Coop stores. Many Coop Forum stores were formerly under the B&W, Obs! and Robin Hood brands, which were combined into the new Coop Forum brand in the first years of the 2000s. Some Coop Forum stores also had a larger construction store, branded as Coop Bygg, attached.

Coop Nära
Coop Nära was a brand for smaller stores, largely being replaced by the Lilla Coop and later Coop brands.

Coop Konsum
Coop Konsum was a brand for medium-sized stores, largely being replaced by the Coop brand, though two stores remain with the Coop Konsum name.

Coop Extra
Coop Extra was a brand for larger stores which were still not proper hypermarkets, these stores largely became Coop stores.