DR Automobiles

DR Automobiles (previously DR Motor Company) is an Italian automobile company established in 2006. It mainly sells rebadged vehicles from Chinese automakers BAIC, Chery Automobile and JAC Motors.

History
DR was founded by Massimo Di Risio in 2006. As of 2008, the company had offices in Rome, Campobasso and Pescara.

Since November 2007, DR partners with Chery to assemble and distribute Chery vehicles in Italy under the DR brand. Some Chery vehicles are assembled at a facility in Macchia d'Isernia to be sold as DR Automobiles vehicles. The original Chery Tiggo was marketed as the DR5, while the Riich M1 became the DR1.

The company had a network of 20 dealers in Italy at the end of 2018.

In 2020, DR launched their first sub-brand called Evo, which is based on BAIC vehicles.

In 2022, DR Automobiles added a more "premium" brand called Sportequipe, which are also rebranded Chery vehicles. It also introduced the ICKX brand (later renamed to ICH-X due to a legal dispute with former pilot Jacky Ickx) with one model in offer, the ICH-X K2, based on the Beijing BJ40. In February 2023, DR Automobiles started selling its first electric vehicle, the DR 1.0, a rebranded Chery eQ1; in the same year the company acquired the O.S.C.A. brand from the Maserati family

In 2024, DR introduced the Tiger sub-brand, for the marketing of Chinese cars of the Dongfeng brand, in particular its sub-brand Forthing.

DR

 * DR 1.0 (2023–present, based on the Chery eQ1)
 * DR 3 / 3.0 (2016–present, based on the Chery Tiggo 3x)
 * DR 5.0 (2020–present, based on the Chery Tiggo 5x)
 * DR 6.0 (2022–present, based on the second-generation Chery Tiggo 7)
 * DR PK8 (2023–present, based on the JAC Shuailing T8)

EVO

 * Evo 3 (2020–present, based on the JAC Refine S2)
 * Evo 4 (2020–present, based on the JAC Refine S3)
 * Evo 5 (2020–present, based on the Chery Tiggo 3 between 2020 and 2022, and later the second-generation Beijing X3 since 2023)
 * Evo 7 (2023–present, based on the Sehol X8)
 * Evo Cross 4 (2022–present, based on the JAC Shuailing T8)

ICH-X
Formerly known as ICKX between 2022 to 2024.
 * ICH-X K2 (2023-present, based on the first-generation Beijing BJ40)

Sportequipe

 * Sportequipe 5 (2023–present, based on the Chery Tiggo 5x)
 * Sportequipe 6 (2023–present, based on the second-generation Chery Tiggo 7)
 * Sportequipe 7 (2023–present, based on the Chery Tiggo 8)
 * Sportequipe 8 (2023–present, based on the Chery Tiggo 8 Pro Max)

DR

 * DR 1 (2009–2014, based on the Riich M1)
 * DR 2 (2010–2014, based on the Chery A1)
 * DR 4 (2016–2020, based on the JAC Refine S3)
 * DR 5 (2007–2020, based on the Chery Tiggo 3)
 * DR 6 (2016–2020, based on the Chery Tiggo 5)
 * DR 4.0 (2022–2024, based on the Chery Tiggo 5x, continuation of the pre-facelift DR 5.0)
 * DR 7.0 (2023–2024, based on the Chery Tiggo 8)
 * DR CityCross / CityVan (2013–2016, based on the Riich X1)
 * DR F35 (2020–2023, based on the first-generation Chery Tiggo 7)
 * DR Zero (2015–2019, based on the second-generation Chery QQ)

EVO

 * EVO 6 (2020–2021, based on the Chery Tiggo 5)