Daewoo Motor Sales

Daewoo Motor Sales was an auto sales company headquartered in Seoul, South Korea. It was established in 1993. Daewoo Motor Sales operated dealerships in South Korea which sell vehicles manufactured by Daewoo Motors and its successors and partners. It was the largest motor sales company in Korea.

History
Handok, which initially operated as a clock company, was one of the predecessors of Daewoo Motor Sales.

In 1993, Daewoo Motors separated its auto sales business as a new company

In 1993, Daewoo Motors established a new company for its auto sales business. Although they initially considered a merger in the same year, the original plan was later canceled. Eventually, former Daewoo Motor Sales merged legally into Handok and was renamed Daewoo Motor Sales. In 1997, Handok Comprehensive Construction, originally a subsidiary of Handok, merged into Daewoo Motor Sales.

Daewoo Motor Sales was a partner in MMSK Corporation, a joint venture involved in the import and distribution of vehicles from Mitsubishi Motors. 85% of the venture was owned by Daewoo Motor Sales, with the remaining 15% owned by Mitsubishi Corp and Mitsubishi Corp (Korea) Ltd. Retail sales in South Korea of Mitsubishi cars imported from Japan and the U.S. commenced in the second half of 2008. MMSK Corporation stopped importing U.S.-sourced Eclipse coupes a few years later.

Daewoo Motor Sales also operated Seoul Auto Auction, South Korea's largest auto auction. It also operated a network of pre-owned car dealerships.

In 1996, Daewoo Development established the brand name "Iaan". Korean Iaan commercials featured the actress Kim Hee-sun during that time.

In 2008, Daewoo Motor Sales was chosen to finance the joint venture company for Paramount Movie Park Korea, slated to open in 2011, with Paramount acting as its licensor and managing creative development.

Regardless of the dissolution of Daewoo Motors, Daewoo Motor Sales originally maintained dealing partnerships with successors of Daewoo Motors, SsangYong Motor Company, and other foreign car companies but most of the partnerships were eventually terminated.

In 2010, Daewoo Motor Sales was dropped by General Motors. The long-time dealership partner then signed a deal with the SsangYong Motor Company to supply new vehicles to sell (specifically the Rodius, Chairman W and Chairman H vehicles), in return for the injection of 20 billion won ($17.6 million) into the car maker still recovering from bankruptcy. The deal is non-exclusive, meaning SsangYong will also sell vehicles through private dealers.

That same year, and following a last-minute consultation, creditors including Korea Development Bank decided to help Daewoo Motor Sales settle 17.66 billion won ($15.98 million) worth of notes held by Daewoo Bus Corp. and Daewoo Commercial Vehicle Co., as reported by the creditor banks.

Daewoo Motor Sales has been under the debt rescheduling program since April 14 due to deteriorating financial problems.

Daewoo Motor Sales maintained dealing a partnership with Zyle Daewoo Commercial Vehicle (formerly "Daewoo Bus") which is a bus manufacturer. After the debt rescheduling program Daewoo Motor Sales, the bus sales division was separated to new Daewoo Motor Sales, and the construction business was separated into Daewoo Development (대우산업개발). New Daewoo Motor Sales was sold to the parent company of Zyle Daewoo Commercial Vehicle. The parent company of Zyle Daewoo Commercial Vehicle and new Daewoo Motor Sales refused employment succession of former truck sales workers in former Daewoo Motor Sales

New Daewoo Motor Sales renamed to Zyle Motor Sales and maintained bus sales business. After the controversial dissolution of Zyle Daewoo Commercial Vehicle, Zyle Motor Sales renamed its name to Zyle Motors and overseas branch of Zyle Daewoo Commercial Vehicle become overseas branch of Zyle Motors. Zyle Motors purchased all operating assets of Zyle Daewoo Commercial Vehicle. South Korean National Labor Relations Commission ordered that dissolution of Zyle Daewoo Commercial Vehicle is not fully legal therefore Zyle Motors should hire all former workers of Zyle Daewoo Commercial Vehicle. but Zyle Motors refused to accept such decision.