Day After Reading

Day After Reading is an artistic & editorial documentary project started by Swiss graphic artist de:Ludovic Balland in San Francisco in 2014. For the project, Balland interviews people about their consumption of the News. Essentially starting with "What did you read in the news yesterday?" the interviews consist of a set of standard questions, and others as interviewee availability permits. Common questions are about one's first memory of the news, how one gets their news currently, what the subject thinks the news will be like in the future, and whether they dream about the news.

Interviews are recorded and transcribed to the Day After Reading website, along with photograph portraits of the interviewees. Balland, a typographer and designer of books about Architecture and Design, has a devotion to print media and prints Broadsheet newspapers of the interviews as resources allow. Ultimately, Balland plans to publish a compilation book of the third edition of the project and hopes to exhibit the project in art settings.

Day After Reading N°1
Took place in San Francisco, California, USA, from January 13–19, 2014. Originally invited to participate in an exhibition called All Possible Futures by curator Jon Sueda at Somarts art gallery, to feature artwork that was unfinished, Balland agreed to participate but declined to send in unfinished work. Instead, he conceived of "Day After Reading" as a way to look at the future through the past, i.e. the news.

Day After Reading N°2
Took place in Valencia, Santa Clarita, California, USA in 2015 as the primary objective of a week-long workshop Balland was invited to give for Graphic design MFA students of California Institute of the Arts (CalArts), with a school-published Newspaper as the end result.

Day After Reading N°3
A road trip around the USA that began on September 5, 2016 in New York City and is slated to wrap up on December 20, 2016 in Seattle, Washington.

Cities visited in Edition 3
New York City, Brooklyn, New York. (interviews)

Philadelphia, PA (interviews)

Detroit, MI (interviews)

Chicago, IL (interviews)

Nashville and Memphis, TN (interviews)

St. Louis, MO (interviews)

Dallas, TX

Marfa & Fort Davis, TX

Press Coverage
Brooklyn Daily Eagle, 14 September 2016: http://www.brooklyneagle.com/articles/2016/9/14/swiss-designer-speaks-brookynites-cross-country-project-interviewing-american

CityLab (web magazine) from The Atlantic: http://www.citylab.com/politics/2016/10/what-do-americans-really-think-about-this-election/503204/

Team
Ludovic Balland, founder

Dasha Lisitsina, journalist for the first leg of across the USA edition.

Anna Levy, journalist for the second half of the across the USA edition.

Jenn Virskus, copy editor for the first edition in San Francisco, CA.