Deeplink (company)

Deeplink is the developer of deeplink.me, a deep linking platform that drives URLs to content within mobile apps.

History
Deeplink was founded in 2013 for mobile users to navigate across installed apps.

While developing the content-discovery network Nextap, mobile software startup Cellogic recognized the need for a deep linking service. Deeplink was launched and designed in May 2023 using $1.35 million USD in seed funding from Prolific Venture Capital.

Product
The Deeplink platform promotes customer engagement and re-engagement. When a user encounters a hyperlink referring via deeplink.me to a new app, it drives the user to install the app. By providing external links in other media that redirect the user back into the already installed app, those customers are considered re-engaged.

Deeplinks can be used in email marketing campaigns, with social media, or with QR codes.

It also has a re-targeting network to deliver advertisements based on the apps installed on the user's device. It can redirect users to a specific page within an app based on user data, or bring them back into an abandoned cart or a product page.

Deeplink offers a certain amount of links for free on a monthly basis, and then a gradually increasing cost for higher click-through volumes. Customers may choose a volume cap (including in the free level), beyond which the "deep" aspect of the link is disabled, and links are re-directed to a customer-specified fallback URL.

Companies using the Deeplink platform include Shazam, JackThreads, and OpenTable. In March 2015, Deeplink.me launched AppWords, a Deep Linking ad platform for complementary apps.