Deiva Thirumagal (soundtrack)

Deiva Thirumagal is the soundtrack to the 2011 film of the same name directed by A. L. Vijay starring Vikram, Sara Arjun, Anushka Shetty, Amala Paul. Featuring music composed by G. V. Prakash Kumar, the soundtrack has six songs written by Na. Muthukumar and an instrumental track. The album was released by Think Music on 14 April 2011 at the Chennai Trade Centre. The soundtrack was positively received by critics, and fetched Prakash a nomination for Best Music Director – Tamil at the 59th Filmfare Awards South, which he won for Aadukalam (2011).

Development
Deiva Thirumagan is Prakash's thirdcollaboration with director Vijay for the third time after the success of Kireedam (2007) and Madrasapattinam (2010). In February 2011, Vikram had recorded the song "Pa Pa Pappa" after being insisted by Prakash; he previously sang for "O Podu" in Gemini (2002) and two songs in Kanthaswamy (2009).

Release
The film's soundtrack was launched at the Chennai Trade Centre on 14 April 2011. As an innovative strategy, the invitations for the event has been covered with whistle, balloons, fan and lollipop to attract children and the venue being resembled as a carnival. The event saw the attendance of producer Rama Narayanan, directors Vasanth, Chimbu Deven, Priyadarshan, Suseenthiran and actors Lissy Priyadarshan, Shakthi Vasudevan, Amy Jackson, Jithan Ramesh, Karthi and Arya as the chief guests, along with the cast and crew. Preceded by a magic show and Prakash's musical troupe performing the songs live on stage, each songs were launched by the respective chief guests before the audio CD being unveiled by Rama Narayanan and Priyadarshan.

Critical response
The soundtrack album received positive reviews from music critics. Richard Mahesh from Behindwoods.com rated three out of five calling the album as "genuinely pleasing piece." Pavithra Srinivasan from Rediff.com also gave the similar score, opining that the album has "numbers that fit in, almost formulaic fashion, with the angst and emotion that's required of a movie like this. The good thing is that G V Prakash, despite going with tried and trusted tunes, manages to make them melodious and touching." A review from Indiaglitz said that "the album sets a new benchmark in terms of a complete fusion and certain new things have been attempted all through" calling it as a "treat to music lovers and a feast to the fans of Vikram and GVP." Karthik Srinivasan of Milliblog wrote "Melodious tunes packaged cleverly to appeal – GVP succeeds again".

Controversy
The song "Jagada Thom" was alleged to be taken from Amaan Ali Khan and Ayaan Ali Khan's 2007 song "Truth" from the eponymous album.