Designit

Designit, pronounced ‘dɪˈzʌɪn ɪt’ and meaning ‘design it’, is a global experience innovation company established in 1991 in Aarhus, Denmark, by Anders Geert Jensen and Mikal Hallstrup. In 1994, David Fellah joined the ranks as an equal partner. The company’s headquarters are in Copenhagen, Denmark, and it boasts studios in cities such as Aarhus, Bangalore, London, Madrid, Melbourne, Munich, Oslo, Seattle, Singapore, Sydney, and Tel Aviv.

Designit provides a comprehensive range of strategic design, innovation, and marketing services, including product-, service-, experience design, experience marketing, social media and integrated campaigns, guided by their ethos, Do No Harm.

The employees at Designit operate in cross-disciplinary teams, actively involving clients and end-users in the design process. The company serves various sectors, including healthcare, finance, IT, telecommunications, automotive, aviation, AI, consumer goods, and more.

Designit’s work has been recognised with more than 100 design awards, including the International Forum Design Awards (iF), Red Dot and Red Dot Gold, GOOD Design Awards, EnerTIC Award, Danish Design Award, Fast Company’s Innovation By Design Award, German Design Award, ABC Award - German Design Council, MUSE Awards, London Design Award, DOGA Award, and Shorty Award. The company also received honourable recognition at the IDA 2021.

In July 2015, Designit became part of the Indian IT giant Wipro in a deal reported to be worth DKK 635 million (USD94 million).