Diario Palentino

The Diario Palentino is a general information newspaper published in the Spanish city of Palencia. With more than a century of journalistic activity, it currently belongs to the Promecal group.

History
It was founded on 15 May 1881, under the initiative of José Alonso Rodríguez. It was a publication of Catholic ideology and very conservative, although independent. José Alonso de Ojeda was the director of Diario Palentino for more than half a century. During the Second Republic, the publication maintained an editorial line close to the CEDA.

In January 1941 it merged with another existing conservative newspaper in Palencia called El Día de Palencia, owned by Abundio Zurita — a Catholic confessional newspaper established on 1 October 1890— and was renamed El Diario Palentino-El Día de Palencia. From the 1980s onwards, the ownership of the newspaper was acquired by the Alonso family who, in 1998, sold 95% of the ownership of the newspaper to Grupo Promecal, the publishing company of Diario de Burgos, which took charge of its complete updating, changing its headquarters and providing it with new media and technology.

Its headquarters are located in Calle Mayor de Palencia, and it shares it with its colleagues of the Promecal group, Canal 4 (integrated since 2009 in Radio Televisión de Castilla y León). It also has two regional offices in Guardo and Aguilar de Campoo, run by Sandra Macho and Marta Redondo respectively.

According to the OJD, in the period July 2005/June 2006, the average circulation was 4991 copies, with a circulation of 4365.

It was one of the few Spanish evening dailies until the 1990s.

The Sociedad Estatal Correos y Telégrafos de España, known as Correos, issued a postage stamp corresponding to the series Diarios centenarios, which went on sale on 16 May 2005, designed by Ion Echeveste, which reproduces the image of the Cristo del Otero, the work of Victorio Macho, the city's coat of arms, and a rooster symbolising the salesmen or spokesmen and which forms part of the newspaper's corporate identity.