Disappearing blonde gene

The disappearing blonde gene was a hoax claiming a scientific study had estimated that natural blonds would become extinct, repeated as fact in reputable media such as the BBC and The Sunday Times between 2002 and 2006. The hoax claimed that, because the allele for the genes for hair colour is recessive, blond hair would become less common as people with dominant non-blond hair alleles had offspring with people with the recessive alleles, even though such a pairing would retain one copy of the blond allele in the genome of the offspring. Claims that blond hair would disappear have been made since 1865.

Several reports erroneously claimed that the World Health Organization (WHO) had published a report claiming that people with blond hair "will become extinct by 2202". Neither the WHO nor any reputable expert had issued such a report, and the WHO asked those commenting on the alleged report to retract.

In the media
In 2002, BBC News reported that unnamed German experts concluded that blond hair would disappear within 200 years since the gene causing blond hair is recessive. According to the German experts, the recessive blond allele is rare in nations of mixed heritage (for example, the United States, Canada, Argentina, Brazil, New Zealand and Australia). In the BBC article Prof. Jonathan Rees of the University of Edinburgh cast doubt on the story—he was quoted as saying "The frequency of blondes may drop but they won't disappear."

In 2006 the hoax was mentioned by The Sunday Times when reporting on the publication of a hypothesis of the origins of blonde hair and La Repubblica: "According to the WHO study, the last natural blond is likely to be born in Finland during 2202." It once again traveled quickly across the World Wide Web. The hoax has also been featured on the "Threat-Down" segment of the satirical television show The Colbert Report on March 6, 2006, where Stephen Colbert suggested a selective breeding program to save blonds.

Scientific position
The extinction hoax is based on a misinterpretation of recessiveness in genetics. In reality, gene frequency is stable unless there is selection for or against them, which does not appear to be the case for blonde hair. In large populations, even extremely rare genes will persist at stable levels over long periods of time. It also does not matter whether a gene is dominant or recessive. Genes disappear if the population is very small (drift) or if they confer a disadvantage (selection).

The Melanocortin 1 receptor gene is known to affect human hair colour, and alleles on that gene associated with blond hair are generally recessive to alleles associated with darker hair colours. However, there is no single allele that codes for blonde hair colour, and environmental factors can also determine whether blonde or brown hair colour is expressed in an individual. Additionally, several factors involving determination of human hair colour are still not fully understood by geneticists.