Draft:(huupe)

huupe is a smart basketball hoop, with a screen in place of a traditional backboard, allowing users to track their performance and play against other huupe users remotely. The huupe has been titled the "world's first smart basketball hoop" by numerous media publications such as Yahoo Sports, Front Office Sports, and many other publications.

Products
The huupe PRO is the company’s flagship product. It is a regulation-sized basketball hoop with a tempered glass backboard, which protects the screen inside the backboard. It is fully weatherproof, allowing for both indoor and outdoor use. The huupe PRO also contains one camera that tracks shooting accuracy, shot location, and other performance metrics on the court. The built-in television system allows users to stream video while playing. The first huupe prototype was unveiled in 2020. They released the product on their website in 2022. Since then, the huupe has been featured in numerous publications including Boardroom, Sports Business Journal, TechCrunch, Business Insider, House of Highlights, among many others.

History
The huupe was created by Wisconsin entrepreneurs, Paul Anton and Lyth Saeed. In 2011, Paul Anton left Wisconsin to pursue his undergraduate degree at Boston College. When Anton first arrived on campus in Boston, he would keep in touch with Saeed and his younger brother, Frankie Anton, who were both still back home in Wisconsin, through Snapchat. Anton and Saeed would record and send videos on their cell phones playing HORSE, Free Throw Contests, Three-Point Contests over 1,000 miles away from each other.

In 2016, Paul Anton went to law school in San Francisco and during his 1L summer, created an augmented reality application with some colleagues that allowed users to play basketball against each other in different parts of the world. The application was part of a company called Real Shot, which owns various patents in the augmented reality and sporting field, and also was a part of Deutsche Telekom’s hubraum accelerator. In 2019, Anton asked Saeed to test the Real Shot application. Saeed played the game and suggested the idea of being able to play without the glasses, but through a screen on the basketball hoop itself. Together, Anton and Saeed began working on a prototype for a smart basketball hoop that would provide feedback and analytics.