Draft:1886 Fashion

1886 Fashion (Company)
1886 Fashion is an international high-end streetwear brand founded in Saudi by entrepreneurs Fahad Al-Jomiah and Khalid Al-Jammaz.

History
In 2016, Saudi entrepreneurs Fahad Al-Jomiah and Khalid Al-Jammaz seized the opportunity presented by the flourishing international streetwear market, launching Saudi Arabia's first streetwear brand, 1886 Fashion. Inspired by the success stories of brands like Supreme and Off-White, the two conceived 1886 in their London dorm rooms as a vibrant fusion of music, art, and urban culture. Named after their dorm room numbers,18 and 86, the brand draws inspiration from pop art, music, and street culture, imbued with their unique Saudi perspectives.

Present
Since its inception, 1886 has swiftly ascended to the forefront of the Saudi fashion scene, challenging norms and gaining recognition for its quality, style, and distinctive identity. Fast forward to today, and 1886 continues to push boundaries with its innovative approach to streetwear. The brand recently showcased its collection at Riyadh Fashion Week, where it presented cutting-edge looks inspired by the Industrial Revolution. The collection represented human resilience against AI automation, paying tribute to hardworking individuals across diverse fields who are not afraid of getting their hands dirty. The collection elevated ragged, everyday wear to new heights in an entirely contemporary language, with nods to traditional Gulf male attire found in long trench coats and shirts coupled with sporty vests. 1886 has also recently launched an experiential Pop-Up at Mode Mall (Al Faisaliah Mall), Riyadh, introducing ‘City 86’—a futuristic retail installation that offers an immersive journey into the world of 1886. At ‘City 86’, customers not only explore the latest collection, but also experience interactive zones, tech terminals, and more, blurring the lines between fashion and art. ‘City 86’ showcases 1886's commitment to creativity and innovation, captivating visitors with its cutting-edge designs and multisensory experiences.

Collaborations
1886's success is further highlighted by its international collaborations and recognition. The brand has collaborated with renowned artists and musicians, heightening its position as a leader in the global streetwear scene. From A$AP TyY to Les (Art)ists, 1886 's partnerships reflect its dedication to pushing boundaries and staying ahead of trends. Additionally, the brand's commitment to ethical practices and innovation has garnered attention, with international investors recognizing its potential for growth. With a forecasted $32 billion Saudi fashion industry by 2025, 1886 's trajectory is set for further expansion and influence.