Draft:Abraham Khodadi

Abraham Khodadi
Abraham Khodadi (Born May 30, 1990), known professionally as Abraham the pharmacist. Is a British internet personality, pharmacist and advanced clinical practitioner. . He has a YouTube channel on which he posts medical videos about common health issues, health tips, medication and combats medical misinformation.

Early Life
Khodadi, born on May 30, 1990, in Bradford, United Kingdom, discovered his passion for pharmacy through observing the meaningful connections his local pharmacist forged with patients. He enrolled at the University of Bradford, where he gained acceptance into the School of Pharmacy for a comprehensive five-year master’s degree in pharmacy. Commencing his foundational year at Guy's and St Thomas' NHS Foundation Trust, he successfully completed this stage in 2013.

Upon achieving registration as a pharmacist, Khodadi embarked on a career in general practice, commencing in 2013. In 2020, he expanded his academic pursuits by enrolling at the University of Bradford for a three-year master’s degree in advanced clinical practice, which he successfully completed in 2023.

Career
In 2017, Khodadi joined YouTube with the aim to promote the role and expertise of pharmacists by empowering people with useful medical knowledge. Khodadi uses his YouTube channel to change the perception of pharmacists.

Khodadi's breakthrough on YouTube occurred in 2018 when he started creating content on popular topics such as weight loss, sleep , acne , and cold and flu treatments. His insightful and well-researched videos quickly caught the attention of viewers, ranging between 2 to 15 million views on these subjects.

Notably, Khodadi introduced a unique approach to weight management, unveiling "the Abraham diet." This innovative dieting method involves using your hands for portion control, offering a practical and accessible way for individuals to manage their weight. The effectiveness of this approach claimed up to 1kg of weight loss per week and a reduction of up to 5cm of belly fat within six weeks.

Due to his rising fame and success, Khodadi became a prominent figure in the healthcare landscape, earning the opportunity to contribute to the NHS "Help Us Help You" media campaign in 2019. An NHS video collaboration was done with celebrity GPs Dr. Hilary Jones, Dr. Zoe Williams and Dr. Dawn Harper, Khodadi played a vital role in this impactful initiative.

The campaign was strategically designed to promote the increased utilization of community pharmacy services by encouraging individuals to seek clinical advice and support from their local pharmacy teams for minor health concerns such as coughs, colds, sore throats, tummy troubles and aches and pains.

This initiative coincided with the release of the NHS Long Term Plan, which advocated for a more extensive application of the skills possessed by community pharmacists. Khodadi's involvement in the campaign underscored his commitment to advancing public health awareness and facilitating greater access to essential healthcare resources.

In 2019, Khodadi extended his commitment to public health by actively participating in an online campaign with the City of Bradford Metropolitan District Council. The primary objective was to encourage parents to safeguard their children against the flu, aiming to boost vaccination rates in the Bradford and Craven districts. This initiative was particularly crucial as the preceding year had seen notably low vaccination uptake.

Building on his commitment to public health advocacy, Khodadi continued his involvement in the "Help Us Help You" campaign in 2023, spearheaded by the NHS. Recent polling revealed that only one in five individuals aged 18-40 would initially turn to their local pharmacy for expert advice on minor illnesses. This campaign aimed to emphasize the crucial role high-street pharmacies play in providing non-urgent health advice for conditions such as coughs, aches, and colds.

He further highlighted the extensive training pharmacists undergo, with four years at university followed by an additional year on placement. Khodadi underscored the trustworthiness of pharmacists in providing accurate advice or appropriately guiding individuals to other health services if necessary. His active involvement in campaigns aimed at promoting community pharmacy services reflected his ongoing dedication to facilitating widespread access to quality healthcare information and support.

Awards
In 2022, Khodadi excelled as a finalist in the Sharecare Awards, in association with the National Academy of Television Arts & Sciences, New York Chapter. Demonstrating versatility and impactful content creation, Khodadi secured finalist positions in three categories:

Category: Cancer
Khodadi's video on cancer signs and symptoms earned him a finalist position, securing the runner-up spot

Category: COVID Care & Pandemic Response
Khodadi's informative video on Pfizer COVID vaccine information placed him as a finalist, achieving the runner-up distinction.

Category: Healthy Living
Khodadi's video, focusing on evidence-based lifestyle changes to lower blood pressure, earned him a finalist position and secured the runner-up spot.