Draft:Alice van Cal



Alice van Cal is a London-based fine jewelry brand, founded in 2018 by Belgian jewelry designer Alice van Caloen. Alice van Caloen's family is directly related to the Flemish artist Peter Paul Rubens.

Among the signature pieces offered by Alice van Cal is 'The Alice,' a versatile pendant that can be transformed into a bracelet, necklace, hand jewel, and earring drop. Each piece is hand-crafted to the highest standards and features the brand's signature invisible clasp, ensuring security and durability for day-to-night wear. The collection showcases a wide range of precious stones, including rubies, emeralds, pink sapphires, yellow sapphires, and diamonds. The brand is best known for its multi-functionality, vibrant colors, and stacking milestones.

In 2020, Alice van Cal collaborated with royal family member Lady Amelia Windsor on 'The Blue Tit Collection,' which comprised six pieces inspired by Amelia's lockdown experience in early 2020.

The London-based brand expanded to the United States, beginning to retail at Bergdorf Goodman in New York City in October 2023. The launch was celebrated with Danielle Bernstein, the American founder of a fashion brand.