Draft:Altenar

Altenar Software Limited is a B2B provider of sports betting solutions and associated services to licensed B2C gambling operators. . ounded in 2011, the company specializes in providing front-end design and integrations for online and retail betting operators, including data feeds, odds compilation, real-time data analytics, player account management, content management, risk management, licensing, and compliance. Altenar operates from its headquarters in the Isle of Man and has regional offices in Greece and Uruguay. The company is privately owned and ISO 27001-certified.

History
Altenar was established in 2011 by John Spiteri, Antonis Karakousis, and Dinos Stranomitis. The founders aimed to develop a platform that catered to the diverse needs of iGaming operators globally. In 2012, the company launched its first sportsbook platform with real-time data integration and odds management capabilities, forming initial partnerships with several gambling operators.

By 2016, Altenar expanded its partnerships with larger operators and enhanced its platform capabilities, launching live betting features in 2017 and integrating AI-driven features in 2019. The company also established new offices to support its growing client base, including a major hub in Colombia to enter the Latin American market.

During the COVID-19 pandemic, Altenar saw a significant increase in its client base, reaching over 100 global clients by 2021. This growth continued with further developments in live betting options and virtual sports betting in 2023. Altenar expanded into Asian and African markets by forming partnerships with local operators and relocated its headquarters to the Isle of Man.

Key historical milestones
 * 2011: Altenar Technologies Ltd is established
 * 2012: Launch of first sportsbook platform
 * 2017: Introduces advanced live betting capabilities
 * 2019: Integration of AI and data analytics
 * 2021: Reaches a client base of over 100 operators
 * 2022: Expansion into African markets
 * 2023: Opening of corporate headquarters in the Isle of Man
 * 2024: Partnership with esports betting provider DATA.BET

Operations
Altenar employs over 500 staff globally to support international operators in Europe, the Americas, Asia, and Africa. The company provides software-only and fully managed sports betting products for online and land-based gambling operations. Clients for its turnkey and white-label betting solutions include Betsson, Lottoland , Soft2Bet, Apuesta Total, Vegas.hu, and Star Casino.

The company's software supports various betting services, such as odds compilation, real-time data analytics, integrated PAM and CRM, API solutions, and risk management. Altenar aims to enhance operational efficiency for B2C gaming companies and ensure regulatory compliance in their operating jurisdictions.

In recent years, Altenar formed strategic partnerships with various technology and data providers, including Betradar, IMG, Stats Perform, Betgenius, and Pragmatic Solutions. These collaborations have allowed Altenar to integrate advanced features into its platform and expand its market presence.

Partnerships
Altenar has established partnerships and alliances with other iGaming companies, data providers, and regulatory bodies to expand its range of products and services in response to market demands. Integration with official data suppliers, including Betradar, IMG, Stats Perform, and Betgenius, secures real-time data feeds, odds, and live betting options.

In August 2015, Genii agreed to supply its portfolio of over 130 games with Altenar.

In June 2021, Altenar integrated a new esports odds feed from Oddin.

In July 2023, Altenar announced a strategic partnership with the micro-betting technology platform nVenue.

Later in the same year, Altenar secured a collaboration deal with Pragmatic Solutions to integrate its smart Player Account Management (PAM) platform.

Collaborations with technology providers such as Fast Track and Simplify have brought advanced marketing automation and customer engagement tools to Altenar’s platform.

In June 2024, Altenar partnered with DATA.BET to enhance its eSports offering in 30 disciplines and over 2000 markets.

Compliance
Altenar adheres to global technical compliance standards, including ISO 27001, and is a member of the International Betting Integrity Association (IBIA). The company's software is tested and certified by independent labs such as Gaming Laboratories and BMM Testlabs. Altenar holds licenses in several jurisdictions, including the UK (UKGC), Malta (MGA), Canada (Ontario - AGCO), Sweden (SGA), Romania (ONJN), and Greece (HGC).


 * United Kingdom (UKGC) - Remote Licence
 * Malta (MGA) - B2B - Critical Supply Licence
 * Romania (ONJN) - CLASS II Licence
 * Ontario (AGCO) - Manufacturer’s Licence
 * Sweden ( SGA) - Game Software Licence

Leadership


 * Stanislav Silin (CEO)
 * Dinos Stranomitis (COO & Co-founder)
 * John Quaye (CFO)
 * Sam Hill (Sales Director)

Awards
2024 2023 2022 2021 2019 2018
 * Sigma Africa: Best Workplace Award
 * SBC Awards: Sportsbook Supplier of the Year
 * SIGMA Americas: Best Sports Betting Provider of the Year
 * MIGEA Awards: Best Online Sports Betting Supplier of the Year
 * SIGMA Americas: Online Sportsbook of the Year Award
 * MiGEA: Best Gaming Online Betting Platform of the Year & Best Gaming Mark of Excellence
 * EGR Italy: Sports Betting Supplier of the Year
 * CEEGC: Best Sports Betting Provider in Central and Eastern Europe, Award for Best Overall Sports Betting Software
 * SBC Awards Latinoamerica: Industry Innovation of the Year
 * SAGSE LatAm: Best Online Sportsbook Provider of the Year
 * MiGEA: Best Online Sports Betting Supplier
 * SEG Awards: Rising Star in Sports Betting Technology
 * BSG Awards: Rising Star in Nordic Sports Betting Technology
 * Mare Balticum BSG Awards (Baltic and Scandinavian Gaming Awards): Best Sports Betting Innovation