Draft:Applied Information Group

Applied Information Group is a spatial experience design practice. Best known for Legible London, a citywide wayfinding system for London.

History
Applied Information Group was founded in 2003 by Tim Fendley.

In 2011 Applied Information Group joined Edenspiekerman Alliance and changed name to AIG Edenspiekerman Limited. Fendley had previously worked at Meta Design with the founder of Edenspiekermann, Erik Spiekermann.

As of 2020 the company was renamed Applied Information Group and remains that to this day.

The current partners are Tim Fendley, Ben Acornley and Richard Simón.

Notable work
Applied Information Group produced and published a report titled Legible London. Legible London is a citywide wayfinding system with over 1,500 individual pedestrian wayfinding signs, with the first being installed in 2007.

In 2013, Applied Information Group developed a wayfinding masterplan for the City of Cleveland. Prototypes, testing and systemisation was followed by implementation of a street sign system, transit integration, airport connections and an online mapping tool; all devised to deliver seamless journeys.

In 2016, Applied Information Group was responsible for the development of a new physical and digital mapping system made for The Metropolitan Museum of Art.

In 2019 took part in a combined effort of producing “Leer Madrid'' or “Reading Madrid”. ​Leer Madrid aims to implement a unified universal pedestrian signalling system, based on the principles of spatial signalling for pedestrians and cyclists in Madrid, Spain. ''

In 2022 Applied Information Group developed the wayfinding system for Princeton University. Then in 2023 Applied developed a new interactive map app that allows users to generate routes from their current location to any building.