Draft:Barragán (fashion brand)

Barragán is a Mexican-American ready-to-wear fashion label founded in Mexico City in 2010 by designer Victor Barragán. The brand moved to New York City in 2015.

History
Victor Barragán did not study fashion design, the brand began when he left his career in industrial design. Prior to this, he engaged in fashion by designing shirts for friends in high school, and through Tumblr and Instagram. When creating silk-screened t-shirts for friends, he operated under the alias YtinifninfinitY, which he has referred to as the inception of his brand. In high school he studied architecture.

The brand is known for the incorporation of slight alterations made to form lines and silhouettes as well as gender neutral clothing. In 2019 Barragán was nominated for the CFDA/Vogue Fashion Fund Award. Anna Wintour visited him personally to advise on his application.

Barragán has cited OnlyFans, Mexican food, Mesoamerican pyramids, the Brooklyn rave scene, and American pop culture as some of the varying influences on the brand. Media consumption and image dissemination is a crucial part of the Barragán's design practice. Photography and internet marketing are considered part of the broader process. His references often motion towards the perception and reception of a concept – in a 2023 interview with Mel Ottenberg for Interview Magazine he said: "I always talk about Mexico, but I’m making fun of, like, 'I’m from Mexico,' at the same time. At the end of the day, you have a little of everything. I think that’s the way so many people can relate to what I’m talking about. It’s not like, 'Oh, this is just for Mexicans because he’s Mexican.'" His Spring/Summer 2023 New York Fashion Week ready-to-wear collection featured an entirely white-passing cast, a reaction to the fashion industry's efforts to increase diversity and the baggage that goes along with this change.