Draft:Betiton

Betiton is an online casino and sports betting brand owned and operated by Sharp Connection Ltd, a company registered in Malta. The Betiton website is available in 11 countries and offers different services, including online slot machines, table games, live casino gaming, and online sports betting.

History
Betiton was launched in February 2020 by Arnaud Serour. , the founder of Sharp Connections Ltd. Arnaud Serour is an experienced veteran in the iGaming industry, having eight years of experience at Playtech at the start of his career before moving to Aspire Global as Head of Operations. He was also the managing director of the popular Karamba brand until he decided to launch his own brand through the Aspire Global platform.

Licences & Regulations
Betiton operates in 11 different jurisdictions and markets, acquiring multiple gambling licences over the years. The parent company, Sharp Connection Ltd, is registered in Malta and licensed by the Malta Gaming Authority (MGA) under Malta's gambling laws.

When the platform was founded, the Betiton website launched in most of the markets it operates in simultaneously. The Betiton casino and sports betting platform is available in six languages. Betiton was launched under an MGA licence and a UKGC licence, allowing the company to operate in many jurisdictions immediately.

The United Kingdom
Betiton has a valid and active remote betting licence from the UK Gambling Commission, obtained in 2020. This allows the company to provide a full range of betting services to players in the United Kingdom, including online slots, roulette, baccarat, blackjack, and video poker. Betiton Sports is also available in the UK, offering an online sportsbook with over 35 sports markets.

Ireland
In the same year the Betiton platform was launched, the operator was also cleared to operate in Ireland. They obtained an Irish Remote Bookmaker's Licence with number 1014834, which allows the company to operate legally in Ireland. The Irish version of Betiton provides the same sports betting markets and casino games as the UK website, but members can gamble using Euros.

Canada
Canada is another market that Betiton began operating when the website was launched under the MGA licence, which allows the operator to offer their services in provinces where remote gambling is permitted. A French version of the Betiton website is also provided in Canada, with both a casino and a sportsbook platform supporting Canadian dollars.

Germany
In June 2023, Betiton entered in Germany with a whitelist licence from the Gemeinsame Glücksspielbehörde der Länder (GGL). The Betiton German platform is available in English or German and provides online casino gaming. Sports betting services aren't available on Betiton's German website.

Products & Services
Betiton's product offering includes the usual game types for most markets, but this operator is also known for offering niche games to target a new audience .The founder of the Betiton brand has always stated that the company decided to focus on quality rather than quantity, but they also aim to set themselves apart from the competition by providing game options like bingo.

While their product offering varies by market, the majority of Betiton members can find both a casino platform, a sports betting side with in-play betting and live betting options, and a virtual bingo platform.

Casino Services
Betiton's casino services include a range of online slot machines, jackpot games, online roulette, baccarat, blackjack, and video poker. Online bingo and other game types like online scratch cards are also offered on this platform.

Sports Betting Services
The Betiton sports betting products cover a broad range of sports and markets. Some of the most popular markets include football, hockey, basketball, cricket, baseball, and golf, but there are around 35 categories to choose from.

Partnerships & Software Providers
The Betiton casino platform offers games from several game providers, including award-winning game suppliers. Betiton regularly partners with new game suppliers to add more games to their platform, but some games are available only in selected markets.


 * NetEnt
 * Microgaming
 * Skywind Group
 * Evolution Gaming
 * Red Tiger Gaming
 * Play'n GO
 * Playtech

Awards & Recognitions
The Betiton brand has won several awards at the biggest conferences and award ceremonies in the iGaming world. These include the yearly SiGMA Awards and the SBC Events. Betiton Sport was also nominated for the Sportsbook Operator of the Year in 2021 at the SiGMA Europe Gaming Awards, the Best Affiliate Program and the Marketing Campaign of the Year Awards at the 2023 SBC Awards.

SiGMA Europe Awards – Rising Star Operator 2021
Betiton was awarded the Rising Star Operator of the Year at the 2021 SiGMA Awards in Malta. They were nominated alongside Stake.com, Betmaster, RollBit, and MrVegas, and won the award just one year after launching.

SiGMA Europe Awards – Marketing Campaign 2022
In 2022, Betiton won the Marketing Campaign of the Year Award at the 2022 edition of the Europe Gaming Awards by SiGMA. The bookmaker received the award for one of their promotional campaigns, which was titled 'Guess It On'.

The campaign involved players participating in a football-themed quiz for a chance to win tickets to attend a football game with legendary player Djibril Cissé.

It was the second major award won by the company within its two years of operation, beating other nominees in the same category like Gamomat and Evoplay.

SBC Awards – Rising Star in Casino 2023
Betiton secured another award in 2023 when they were crowned the Rising Star in Casino at the 2023 SBC Awards held in September in Barcelona.

Other nominees in the same category included Betsamigo, Glitnor Group, Rhino.Bet, Rootz Ltd, Winspirit Casino, High Roller, and OPAP, among a few others. Betiton was also nominated for the Rising Star in Sports Betting category.

SiGMA Europe Awards - Best Casino Affiliate Program 2023
Betiton Partners was also named the Best Casino Affiliate Program of the Year at the 2023 SiGMA Awards held in November in Malta. The award recognises the operator's innovative approach to their affiliate program and their successful collaborations with their many affiliate partners. Other nominees in this category included BlueChip Partners, BOSS Partners, and V.Partners

Media & Advertising
In May 2023, Betiton enlisted former Liverpool and Marseille striker Djibril Cissé as their brand ambassador. The former Champions League Winner joined the Betiton team to enhance Betiton's brand image and help the company reach its vision of becoming a leading operator in the industry.

Besides being the company's brand ambassador, Cissé was also enlisted as Betiton's in-house football expert, providing exclusive football predictions and tips on the Betiton Sports platform. Commenting on the partnership, Betiton's CEO Arnaud Serour commented that besides being one of the biggest football legends, Cissé "has also overcome major injury setbacks and for us is the embodiment of determination and character', making him the perfect fit for the growing brand.