Draft:Betiton Casino

Betiton is an online gambling brand operated by Sharp Connection Ltd, an iGaming company registered in Malta. Its product offering includes sports betting, live casino, and online casino gaming. Available in 11 countries worldwide, the brand’s business operations are conducted from its headquarters in Malta.

Overview
The Betiton brand offers sports betting and online casino-type games to players in several jurisdictions. Its online casino arm currently offers a wide range of games that serve various markets, including niche games to attract a new audience. The founder of the Betiton brand maintains the company’s focus on quality over quantity and it aims to differentiate itself by providing unique gaming options like bingo. The product offering varies by market, but most Betiton members have access to a casino platform, a sports betting section with in-play and live betting options, and a virtual  bingo platform.

History
Betiton was founded in February 2020 by Arnaud Serour, the founder and owner of Sharp Connections Ltd. Arnaud has been a part of the iGaming industry for eight years, starting his career at Playtech before moving to Aspire Global  as Head of Operations in 2014. He was also the Managing Director of the Karamba brand before deciding to create his own brand using the Aspire Global platform    to  power its casino and sports betting service. The Betiton brand only began to take shape in 2021 when it won its first-ever gaming award.

Achievements & Rewards
Since its launch in 2020, Betiton has been recognised as one of the fastest-growing iGaming brands in the industry. The casino vertical of the brand has received several accolades over the years from some of the biggest  conferences and award ceremonies in the iGaming world. In 2021, Betiton Sport was nominated for the Sportsbook Operator of the Year at the prestigious SiGMA Europe Gaming Awards.

SiGMA Europe Awards – Rising Star Operator 2021
Betiton won the Rising Star Operator of the Year award at the 2021 SiGMA Awards in Malta after a thorough selection process, just one year after launching. They were nominated alongside other operators such as Stake.com, Betmaster, Ole!Bet, RollBit, and MrVegas.

SiGMA Europe Awards – Marketing Campaign 2022
A year after winning the Rising Star Operator of the Year award, Betiton received the Marketing Campaign of the Year Award at the Europe Gaming Awards organised by SiGMA in 2022. The operator won the award for their ‘Guest It On’ promotional campaign which involved players participating in a football quiz for a chance to win tickets to watch a football match with the legendary player, Djibril Cissé. This campaign was a huge success, earning the company its second major award within just two years of operation. The company beat other nominees in the same  category, such as Gamomat and  Evoplay.

SBC Awards – Rising Star in Casino 2023
In September 2023, Betiton was awarded the title of Rising Star in the Casino category at the SBC Awards held in Barcelona. The competition was tough, with other nominees such as Betsamigo, Glitnor Group, Rhino.Bet, Rootz Ltd, Winspirit Casino, High Roller, and OPAP. Betiton was also nominated for the Rising Star in Sports Betting award.

SiGMA Europe Awards - Best Affiliate Program 2023
Betiton Partners received the prestigious Best Casino Affiliate Program of the Year award at the 2023 SiGMA Awards, which took place in Malta in November. This award acknowledges Betiton's innovative approach to its affiliate program and its successful  partnerships with its numerous affiliate partners. The other nominees in this category were BlueChip Partners, BOSS Partners, and V.Partners.

Expansion
Betiton entered the industry with an aggressive expansion strategy involving launching in several jurisdictions. The premium gambling platform operates in 11 different jurisdictions and markets, having acquired multiple gambling licences over the years.

Betiton was launched under licences from the Malta Gaming Authority (MGA) and the United Kingdom Gambling Commission (UKGC), which allowed the company to operate in many jurisdictions immediately. iTechLabs is the official regulatory body that certifies the random results of all games provided by this operator.

When the platform was founded in 2020, the Betiton website was launched simultaneously in most of the markets that it operates in. The Betiton casino and sports betting platform are available in six languages. Its parent company, Sharp Connection Ltd, is registered in Malta and is licensed by the MGA under Malta's gambling  laws.

The United Kingdom
The company has a valid and active remote betting licence, which it obtained from the United Kingdom Gambling Commission in 2020. This licence allows Betiton to provide British players with  online slots, roulette, baccarat, blackjack,  jackpots,  scratch cards and video poker games. Betiton Sports is also available in the UK, offering an online sportsbook with over 35 sports.

Ireland
The Betiton platform received a clearance to operate in Ireland the same year it was launched. They acquired an Irish Remote Bookmaker’s Licence which allows the company to operate legally within Ireland. The Irish version of the Betiton site offers the same range of sports betting markets and casino games as the UK website, but members can use Euros for gambling.

Canada
Betiton started its operations in Canada when the website was launched under the MGA licence. This licence permits the operator to offer their services in provinces (Quebec, British Columbia, Manitoba) where remote gambling is allowed. In Canada, the website provides a French version of the Betiton platform, which has both a casino and a sportsbook arm that features several markets for popular sports like football, hockey, basketball, cricket, baseball, and golf.

Germany
Betiton obtained a licence from the Gemeinsame Glücksspielbehörde der Länder (GGL) to enter the German market in June 2023. The online gaming platform of Betiton in Germany is available in both English and German  languages.

Media Partnerships
In May 2023, Betiton brought on board former Liverpool and Marseille striker, Djibril Cissé, as their brand ambassador. The aim was to enhance Betiton's brand image and help the company become a leading operator in the industry.

In addition to his role as the company's brand ambassador, Cissé was also appointed as Betiton's in-house football expert. He provided exclusive football predictions and tips on the Betiton Sports platform.

Betiton's CEO, Arnaud Serour, commented on the partnership, saying that besides being one of the biggest football  legends, Cissé "has also overcome major injury setbacks", making him the perfect fit for the growing brand.