Draft:Bob Tore

Bob Tore (April 18, 1934 – August 19, 2018) was an American cartoonist and art director noted for his innovative work in advertising.

Early Life
Robert "Bob" Tore was born in the Bronx, New York, to Herman Tore and Gussie Tore (née Krolick). He was of Jewish descent. His passion for art led him to the School of Industrial Art, followed by studies at Cooper Union.

Career
Bob Tore made significant contributions to the advertising industry through his role as an art director. He is perhaps best known for his innovative use of Charlie Chaplin's iconic character, the "Little Tramp," in IBM commercials, effectively making complex technology relatable to the mass market. These commercials were pivotal in shaping public perception of personal computing during the early 1980s, blending artistic flair with commercial insight. His work was recognized and displayed in prestigious venues such as the Museum of Radio and Television, the Art Directors Club Show, the Clios, and the Smithsonian Institution.

Personal Life
Bob resided in Chestnut Ridge, New York, with his wife, Anita, and their three children, Rachel, Danny, and Joseph. Known for his sharp wit and humor, he was a beloved figure in both his personal and professional circles.