Draft:BorderX Lab

BorderX Lab is a technology company specializing in comparison shopping engine, connecting American and European brands with consumers in China. Founded in 2013 by three former Google engineers, BorderX Lab is headquartered in Sunnyvale, California. The company's platform, Beyond App, provides a significant channel for global brands and merchants aiming at the Chinese consumer market, offering access to over five million products. In 2018, BorderX Lab secured $20 million in Series B funding led by Kleiner Perkins, with contributions from various industry-leading investors. The investment aims to support international expansion, platform enhancements, and team growth in Sunnyvale and Shanghai. Through its innovative approach, BorderX Lab facilitates direct connections between luxury brands and Chinese consumers, addressing challenges such as trade tensions and changing consumer behaviors.