Draft:Carly Bigi

Carly Bigi is an American technology entrepreneur and investor best known as the founder of Laws of Motion.

Early life and education
Carly holds a Bachelors of Science degree in Human and Organizational Development and Financial Economics from Vanderbilt University and an MBA from Columbia Business School.

Deloitte Consulting
From 2012-2015, Bigi worked at Deloitte Consulting in Chicago, IL.

Laws of Motion
In 2017, after graduating from Columbia Business School, Bigi launched Laws of Motion, a startup that provides virtual sizing technology for the apparel industry.

Laws of Motion predicts customer body measurements virtually. The technology provides real-time metrics reporting about its impact to return rate, conversion rate, and average order value.

Laws of Motion’s AI sizing technology was incubated in the direct-to-consumer womenswear brand.

In 2020, Laws of Motion was named as Best Breakthrough Startup by Glossy Magazine.

The Hero Initiative
In March 2020, while sick with Covid-19, Bigi pivoted Laws of Motion’s supply chain to produce personal protective equipment (PPE) to support Covid-19 emergency response efforts.

In 2020, Bigi and her team produced over five millions pieces of single-use PPE for state governments and the Department of Defense, and donated over one million masks to communities and front-line providers in need.

In 2020, Laws of Motion produced and delivered 2.4 million single-use medical gowns to New York State in response to the request for emergency response support for Covid-19. . Upon receipt and use of the product, New York State withheld payment of $10.45M. Bigi responded by trying to resolve the situation, ultimately suing the state for breach of contract for nonpayment.

Columbia Business School
Bigi is an adjunct lecturer at Columbia Business School and teaches a published case about Laws of Motion in Entrepreneurial Strategy.

Philanthropy
Bigi is a mentor for the non-profit Aspire to Her, a community for young business women.