Draft:Chris Pereira

Chris Pereira was a former public relations executive at Huawei. He is currently the founder of the business consulting firm iMpact, and has experience helping Chinese and Western companies understand each other's customs.

In 2023, his firm had around 100 inquiries from mainland China companies seeking help to expand abroad. Pereira said he advises many on how to effectively localize overseas and become part of a community as opposed to just masking their Chinese identity.