Draft:Christopher Scharff

Christopher Scharff (born December 19,1961 in Santa Monica, California) was the CEO of Dreamgirl International (also known as DG Brands) for 14 years. Prior to his role at Dreamgirl, he served as vice president for BCBG Max Azria and held executive roles at Movado Group, St. John Knits, and Lanz Incorporated. Scharff's father, Werner G. Scharff, was the co-founder of Lanz Incorporated and creator of the Lanz “granny nightgown."

Scharff is currently a real estate investor in Venice Beach, California where his family has contributed to the development of Venice as a tourist and artistic destination. He is a founding member of Altitude Intimates, an intimates apparel trade show held annually in Las Vegas.

Higher Education
Scharff attended the University of California at Berkeley where he graduated with a Bachelor of Arts in Business Administration in 1984. He completed his master's in business administration at Berkeley in 1987. While earning his master's, Scharff received the Earl F. Cheit Outstanding Teaching Award for teaching micro and macro economics to undergraduate students.

Career
Christopher Scharff started working in fashion alongside his father, Werner G. Scharff, at Lanz Incorporated, where he became vice president of marketing. Lanz was a major retailer of dresses, sportswear, and sleepwear, selling to around 2,500 department and specialty stores in North America.

Scharff left his role as Vice President of Marketing for Lanz in 1996, for a new role as Vice President of St. John Knits, a luxury brand specializing in women's knitwear.

He later held executive positions with BCBG Max Azria and Movado Group.

Scharff purchased Dreamgirl International in 2003 for an undisclosed amount.

CEO of Dreamgirl International
Scharff purchased Dreamgirl International from founder and president Patricia Fischer. Fischer started Lovin' Enterprises Inc. as a home party business in 1978. She launched the branded lingerie and costume line, Dreamgirl, under Lovin’ Enterprises in 1986.

Scharff was CEO of Dreamgirl for 14 years. The costume/lingerie brand grew to 2,000 retail accounts worldwide and 30 million in annual revenue.

In 2014, Dreamgirl International was awarded Lingerie/Apparel Company of the Year at the XBIZ Awards show.

Scharff sold Dreamgirl in 2016.