Draft:CitrusAd

CitrusAd is a digital ad serving company that integrates its Software as a Service based technology platform with first-party, retailer data to create what is now commonly known as retail media networks.

History
The company was founded by Brad Moran and Nick Paech in 2017. The company enables retailers to monetize their digital assets (from their own websites and apps). CitrusAd as a platform uses a real-time relevancy engine to display personalized ads to shoppers.

CitrusAd allows its users to launch ad campaigns (including display and sponsored product ads as a result of on-site search) from a single, self-serve, platform featuring measurement capabilities tied to sales for closed-loop, transparent reporting on ROAS (return on ad spend). As a result, CitrusAd was named a leader in The Forrester Wave: Sell-Side Retail Media Solutions, Q3 2021 and also ranked second among Deloitte Fast 50'.

In 2021, the company saw an abundance of growth over 2020 as brands shifted their advertising budgets to follow the uptick in online shopping during the COVID-19 pandemic. The company created a media hub for retailers to band together under, GroceryOne to attract national ad budgets. GroceryOne allowed brands and agencies access to multiple grocers, representing $60B in retail sales from a single platform.

In July 2021, the company was subsequently acquired by Publicis Groupe for $205m.

As of 2022, CitrusAd powers ad serving for retailers with more than $2 trillion in combined annual online sales and is a standalone company of the Publicis Groupe; a global leader in communication with 80,000 employees in more than 100 countries. The company created the first unified platform for on-site and off-site retail media campaigns.

Awards

 * ANZ high growth startup award 2020.
 * Grocer Gold Awards 2021: Technology Initiative of the Year.
 * Technology Scale-up of the Year Award 2021.
 * Deloitte Fast 50 2021.