Draft:Commercials related to gyaru

being a phenomenom in Japan during the Heisei era has a enormous presence in commercial media as it has many products that relate to its fashion subculture. There are many products for and products endorsed by them such as those with noteraity (e.g. models), those within its subculture or companies with influence or whom relate to it, such as their magazines. These products can range from beauty products such as make-up, apparel, electronics, household items, toys or mascot merchandise, manga and even food.

Make-up and beauty accessories
Advertisement for cosmetic products, ranging from makeup to false eyelashes from non--owned cosmetic companies to -created and owned cosmetic companies were plentiful during the Hesei era.

's cosmetic line of キャンディドール lit. 'candy doll' and false eyelash brand ドーリーウインク  lit. 'dolly wink' are manufactured and sold by the Japanese company コージー本舗. Both of these brands still exist but with new packaging and a different target clientele. The cosmetic company メイコー化粧品 also known by its license name 粧美堂 ; best known for their false eyelash brand ダイヤモンドラッシュ  lit. 'diamond lash' released many commercials during the 2010s with many  models from that time period, including, ,  ) and ).

There are many advertisements for wigs from Japanese companies with endorsements by models.

There are three notable wig brands アクアドール, ラブズウィッグ and プリシラ  (in English they are written as Aquadoll, LOVES WIG and Prisila). Aquadoll made a commercial featuring many models and actresses to promote their various wigs. LOVES WIG made multiple commercials for wigs created with popteen model Kumiko Funayama's endorsement. And Prisila made a commercial with the endorsement of popteen model Nana Suzuki for a smaller array of wigs such as clip-on bangs and clip-on extensions. Prisila is also known for its taglines that have appeared in Japanese television and magazines as well, such as 'No wig, no life!'.

Japanese hair-dye products also had -based ads during that time that now appear on YouTube. There are two notable hair-dye brands noted in the subculture: パルティー  and ビューティーン ; in English, Palty and Beauteen. models, and  promoted Palty  and Beauteen, respectively. Tsubasa Masuwaka has even appeared in advertisements for its male hair-dye variant of Palty. And South Korean Pop group KARA appeared in a 2011 commercial for the Palty brand with placing the dye on her hair while KARA sing their new song, ガールズビーアンビシャス  lit. 'Girls be ambitious'.

Electronics
The electronics market has many commercials and products that relate to the subculture. These products can range from cameras, mobile phones, applications, beauty tools or can be related to this market or within it; such as video-games.

During the movement's heyday, electronic hair tools and accessories were created for. endorsed the TsuyaGla Perfect portable hair straightener collection which was produced by the brand CJプライムショッピング lit. 'CJ Prime Shopping'. It is a hair straightener including accessories such as plastic covers to create curls with them to almost the same effect as a hair curl with a hair curler. They were produced in candy pink, midnight navy and virgin white. CJ Prime shopping also made a professional version of the TsuyaGla Perfect hair straightener with the endorsement of as  model. This version being simply called: TsuyaGla Pro. The same Japanese company have also made a wave hair curling iron and regular curling iron with as the endorser, this time the product is called TsuyaGla Wave and TsuyaGla Curl.

The electronics company Panasonic produced in 2011 the Panasonic Lumix FX77, a camera praised for its use of face-altering functions such as adding makeup onto a photographed bare face. This was commercialized with the use of at the time model ; it was presented by the American news program CBS News on their YouTube channel. Another Japanese electronic brand, Fujitsu, collaborated with both and three brands from the Shibuya department store 109: Cecil McBee, COCO*LULU and Pinky Girls. This mutual effort was made through the use of their mobile phones products from the line of NTT Docomo. In a competition for the Japanese music company, Avex Inc.; won a special background for Japanese mobile phones with Sanrio and ミュゥモ, AVEX's digital music distribution company to create a specific Hello Kitty character that resembles  herself. participated in a Valentine's Day-related commercial for Universal Music Japan's streaming service or digital music distributing platform selling particular songs curated for Valentine's Day from Universal Music Japan.

In 2011 made a commercial for an iOS 3 application called iinurepublic; an application to recreate a pet dog as an avatar and chat with other dog owners. A iOS 3 application from 2011 is no make-up application "The すっぴん. ギャル編" or "The スッピン. ギャル編 " lit. 'The No make-up edition'. It is an application that does the inverse of most photography filters for selfies: it removes make-up instead of adding it. There is a version as well. The Japanese company フリュー, written FuRyu, that produces machines collaborated with then popteen model  for their new machine in 2011. The corporation Heiwa which produces pachinko machines has also had collaborations with such as  and  for making a  pachiko machine; called パチンコCRラブ嬢小悪魔.

Even SEGA have enlisted to promote a product, a commercial for the 1999 video-game Seaman on the Dreamcast with  discussing the product. Another video-game company, Nintendo, have used three models from the magazine popteen,,  and , to act in a commercial for the Nintendo DS game Threads of Destiny, which was produced by Alchemist and released in 2008. The Japanese ad for the browser and mobile phone game Candy Crush Saga featured a from the  circle Black diamond; who by promoting said game was wearing 3D decorated artificial nails that appeared as candy.

Naver corporation and Line corporation from their software application line of Line games being known as the free-to-play application Line Play featured models and singers, or characters from. It is a social networking and avatar virtual community application that is not only used by but has  influences within the game and commercial partnerships. The use of these would be through in-game gashapon machines through either in-game currency or by microtransactions where items of virtual furniture or clothes could be acquired by playing them. Those to note are from J-pop singers and ;        model,              and characters from the Sanrio or San-X line or the character  by.

Food and daily items
Household items and food are notable for having products cater or promoted by. These can range from apparel pieces, goods or food such as ice cream or snacks.

Japanese general merchandise and department store Ito-Yokado made an umbrella commercial with for their subsidiary company Seven & I Holdings. endorsed Uniqlo's new puffer-jacket. In 2019, a Japanese restaurant and café used the subculture to promote its location with the use of desserts that catered to the Heisei era demographic by having a parfait titled. Among the many magazine adverts were those for popteen magazine which had a partnership with the Japanese food company Ezaki Glico with their snack Pocky. These advertisements were called 'Deco-Pocky', and were sponsored by the magazine itself to promote Pocky but by either creating new desserts or decorating the Pockys themselves into gaudy snacks. Pocky also made Japanese television commercials with. The Japanese McDonald's company created an advertisement with for a marketing tie-in with Sanrio characters, being the Sugarbunnies. These were for a line of Happy Meal toys, that are hair accessories such as scunchies and plastic rings with their likeness. Also collaborating with was the Japanese chewing-gum brand ストライド, lit. 'Stride' from the company Kraft Heinz. It made a commercial debuting their new flavor at the time. The Japanese tea and coffee brand UCC Ueshima Coffee Co. made a commercial for their product 'Paradise Tropical Tea'.

Manga
Manga had its fair share of commercials dedicated to subculture. Gals! had an ad on Japanese television during the Heisei era to bring new readers to the quarterly shoujo manga magazine Ribon, the publisher of Gals! at the time. Tomy made multiple commercials created for and featuring characters from Gals! with the Gals! branding which were dedicated to electronic devices. Also have also promoted manga or anime, such as when  magazine  had a partnership with the manga Attack on Titan.

Toys and mascot items
In 2021 a selection of gashapon were released to the market. They were made to resemble various folded origami paper cranes which are made by. Their poor appearance was noticed by the Japanese public. But these origami were made to have this appearance due to the artificial nails of the who made them. To add to these gashapons variety and rarity of these gashapon is the fact that though the set is only five colored variations, they are all even the duplicates entirely different from each other because they are handmade. Each also comes with a philosophical question or phrase when collecting one of these hand-made origami cranes. In 2022 magazine egg produced a series of capsule toys for both  and collectors. The selection of these capsule toys range from six different magazine covers made into keychains, plastic pins with slang and new models from the magazine in metal pins with the added bonus of all of these variants having an added magazine logo as a sticker. On September 14, 2022, Sanrio made a collection of 17 items based on subculture. What is available are four mascots in keychains, accessory cases and hair clips. A collaborative commercial between Russia and Japan was made with a photoshoot with model the Russian mascot Cheburashka. The merchandise franchise made a short that is now viewable by viz media featuring  discussing between each-other until the mascot character  appears to give worldly triva. The doll Jenny produced by the company Takara Tomy also had influence creating a entirely new doll to the Jenny line named Jessica with appropriate  influenced clothes that are based on the substyle  but are named in the commercial as the style of.

Other
models for the magazine have also held an event in the department store Shibuya 109. The models were, and. One such example of commercial marketing centering or entirely base on the premise of having s to promote a brand's product, would be for a tampon commercial that happened in Tokyo were a hundred s of either famous, who have notoriety in Japanese magazines or online through social networking services to simply enthusiast. They participated to display their approval for a brand of tampons by walking through Tokyo with fans that would have the tampon's brand name on it. have not only shown support for extreme diet products in their magazines but also endorsed them through sponsorships. One such example is the placenta brand Qteen that is said to be made of animal or more probable pig placenta. Models that have sponsored this brand are, and. The car dealership サコダ車輌 or lit. 'Sakoda vehicles' made a commercial in 2020 using an actress with the appearance of a. The Japanese car-licensing service 勝田車両センター or lit. 'Katsuta vehicle center' also made an advertisement with a  actress.