Draft:Crafter (Serbia)

Crafter is a DIY store located in Serbia, offering products for home improvement, gardening and workshop. They offers more than 50,000 products on 10,000m2 and employs over 100 workers.

History
Founded in 2021 in Belgrade, Serbia, as a partnership between the companies Wurth and Tehnomanija. The opening of Crafter was attended by Jan Alman, a member of the board of directors at Wurth Group. The slogan of company is 'Let's work together'

Business Model
Crafter' business model revolves around providing a wide range of products under one roof, ensuring customers can find all their home improvement needs in one location.

Services
Crafter offers a variety of services to support its customers. They are first in Serbia who offer tool and equipment rentals and installation assistance. The company also runs a customer loyalty program and provides online shopping options to improve customer experience and foster long-term relationships.

Awards
In 2023, Crafter's website quality was acknowledged by the Ecommerce Association of Serbia. The company was honored with the Hot Spot eCommerce Awards as the best eCommerce platform in the DIY & Electro shops category.