Draft:Crown Digital

Crown Digital Pte Ltd is a Singapore-based company that develops robotic barista systems, most notably Ella the robot barista. .

History
Crown Digital was founded in November 2020 by Keith Tan. The company focuses on applying technology to transform the food and beverage industry, particularly the coffee market.

Products
Crown Digital's primary product is Ella, a fully-automated robotic barista that utilizes a robotic arm to prepare coffee beverages. Customers order and customize their drinks through a dedicated mobile app and receive their coffee from the Ella unit.

Ella units are designed for standalone operation and can reportedly produce up to 200 customized coffee drinks per hour. Crown Digital has partnered with Eversys, a manufacturer of superautomatic coffee machines, to integrate their technology into Ella.

As of April 2024, Ella units are operational in Singapore, including locations at Changi Airport and Raffles Place MRT, and the company has plans to expand into Japan.

Funding
In June 2022, Crown Digital secured investment from RealTech Holdings, a venture capital firm focused on proptech and retail tech investments. The funding aims to support the expansion of Ella, particularly in the Japanese market, and to enhance the company's manufacturing, marketing, and research capabilities