Draft:Dev Patnaik

Dev Patnaik (born 1970) is an American businessman and author. He is the co-founder and CEO of Jump Associates, an independent strategy and innovation firm. When not at Jump, Patnaik is an Adjunct Professor at Stanford University, where he teaches social science methods to MBA and design students.

Career
Patnaik earned a BA in Product Design from Stanford University and founded Jump Associates in 1998. As CEO of Jump Associates, Patnaik advises senior executives at Fortune 500 companies including Starbucks, Target, Nike, and Universal Music Group. He also serves on the board of Conscious Capitalism.

Writing
In 2009, Patnaik published his first book, Wired to Care, which was named one of the best books of the year by Fast Company and Bloomberg Businessweek. Malcolm Gladwell praised for its ability to "convince you that businesses succeed with their hearts" and called it "just what we need for the lean years ahead." In 2013, Dev authored Needfinding: Design Research and Planning.

Patnaik's writings have also appeared in CNN, Fast Company, and Harvard Business Review and he is a regular columnist for the CxO column in Forbes.

Teaching
At Stanford d.school, Patnaik teaches a class called Needfinding, in which students draw upon methods from anthropology, product design, and business strategy to create meaningful products and services.