Draft:Don Norman Design Award

The Don Norman Design Award (DNDA) is a global platform for early-career practitioners and educational organizations to showcase projects that profoundly impact society and then, to host an international summit for all groups that are working to benefit society through Humanity-Centered Design.

The essence of DNDA lies in the principles outlined in Don Norman’s groundbreaking book, "Design for a Better World]: Meaningful, Sustainable, Humanity Centered,” published by MIT Press in 2023. This thought-provoking publication serves as the foundation for our organization’s philosophy.

Mission
The goal of DNDA is to develop a new, more sustainable goal for design: Humanity-Centered Design, an approach that not only enables customers and partners of commercial operations to experience effectiveness and satisfaction from the products of the company but that contributes to all of humanity by avoiding the harmful externalities of many aspects of modern business.

DNDA is a champion Humanity-Centered Design. It does this by three major activities: through an award program that recognizes early career practitioners from across the globe who have demonstrated substantive, evidence-based enhancements to society; through recognition of educational institutions that are training those practitioners; through a conference where practitioners of humanity-centered design for societal impact gather together and share experiences and methods, so that the field can grow, learning by the successes and failures of the early innovators.

Awards
The inaugural DNDA awards are set to be presented in November 2004 during the Norman Award Summit events in San Diego, California.

For Projects
For teams of early career individuals for projects that show evidence of significant impact upon societal issues through Humanity-Centered Design. The Projects must have measurable results for the target audience.

The award program for projects supports and honors groups who, in their early careers, address societal issues in powerful, transformational ways. Projects can be anything that makes an important positive impact upon human and societal lives. They can be physical devices, software systems, or new forms of communication, financial systems, or new organizations: anything that makes significant enhancements of lives.

For Educational Institutions
Educational institutions that teach and promote the education of students for humanity-centered work of societal significance are eligible.

An educational institution includes any group that educates. This can be the traditional academic universities and colleges. But it can also be a wide variety of non-accredited groups that offer courses and training such as bootcamps, NGOs, and in general, certificate-granting courses.

Founding Members

 * Arlene_Harris_(inventor)
 * Anil Kripalani
 * Rao_Machiraju
 * Don Norman
 * Srini Srinivasan