Draft:E-commerce in Poland

E-commerce in Poland
Poland is a desirable market for the growth of e-commerce, a relatively new but rapidly expanding business. Although Polish e-commerce is developing according to the worldwide trend, there remains a lot of untapped potential in this sector. This is because there are still relatively few e-consumers and e-stores are not making full use of the Internet's capacity to manage their businesses.

 Characteristics of the market 

In Poland, e-commerce is a relatively new sector. The first internet-based businesses opened their doors in the latter part of the 1900s. Most people associate the term "e-commerce" with websites and online stores. The Central Statistical Office (CSO) defines e-commerce as any transaction carried out through networks, including those based on IP (Internet Protocol) and other computer networks. These networks place orders for goods and services, but the payment and ultimate delivery of the desired goods or services can take place inside or outside of the network.

Despite its maturity, Poland's e-commerce is predicted by the PMR study to grow further in the upcoming years, reaching $31 billion by 2027.

77 percent of Polish Internet users make purchases online. E-commerce is predicted to make up 20% of Poland's total retail revenues by 2026. Nearly 1/3 of respondents now order more products online than before the pandemic.

About 150,000 companies sell online through their own website or through Allegro, Poland's most successful sales platform.

Major E-commerce Platforms in Poland


 * Allegro: Allegro is the largest e-commerce platform in Poland, with over 12 million active users. The platform offers a wide variety of products, including electronics, clothing, and home goods.


 * Ceneo: Ceneo is a price comparison website that also offers a marketplace for retailers. The platform is very popular with Polish consumers, who use it to compare prices before making purchases.


 * e-obuwie: e-obuwie is a leading online retailer of footwear in Poland.The platform offers a wide variety of brands and styles of shoes, including sneakers, sandals, and boots.

Magda Jandrowicz (talk) 19:04, 29 January 2024 (UTC)