Draft:EasySure

easySure Forsikringsformidler A/S, commonly known as easySure, is an insurance company operating in Denmark. It is a member of the EasyGroup family of brands, which was founded by Stelios Haji-Ioannou and includes other businesses such as easyJet, easyHotel, and easyGym. This affiliation places easySure within a larger framework of companies known for their entrepreneurial approach and emphasis on customer service.

The product portfolio of easySure includes a variety of insurance products designed to cater to both individual and family needs. These products encompass car insurance, dog insurance, home insurance (including buildings and contents insurance), holiday home insurance, and caravan insurance, among others. This range allows the company to offer comprehensive coverage options to its clientele in Denmark.

History
The company was created in 2023 by Basileia Investment Holdings. Basileia has significant investments in insurance companies around the world. Basileia Investment Holdings is a private enterprise with exclusive rights to the intellectual property of the South African King Price Insurance brand for use outside of southern Africa. Basileia also holds the rights to operate in Europe as easySure and easyLife via easyGroup Limited and NEXT Forsikring in Denmark. The first easySure company was launched in Denmark, with plans to expand exponentially in Europe within five years.

easySure is an insurance intermediary covered in terms of risk by Eir Försäkring AB (Reg. no. 559166-0617), Stockholm, Sweden. Eir is a member of the Guarantee Fund in Denmark.