Draft:Esther-Mireya Tejeda

Esther-Mireya Tejeda is a businessperson and marketing executive who is currently the enterprise CMO (chief marketing officer) of Anywhere Real Estate.. . Previously, she served as the chief marketing and communications officer at SoundExchange until September 2022. Esther-Mireya spent years in marketing leadership roles at Audacy (formerly Entercom), Univision, PepsiCo, and Diageo.

Esther-Mireya is a member of the board of governors for the National Association of Hispanic Real Estate Professionals and has been on the Board of Advisors for Communications Week since 2020.

Early life
Esther-Mireya grew up in Washington Heights, New York City to Dominican-American parents.

Tejeda graduated from Brown University with a Bachelor of Arts degree. She also attained a Master of Fine Arts degree in creative writing from The New School.

Marketing
In 2005, Esther-Mireya joined Ogilvy & Mather.

In 2007, Esther-Mireya worked at Diageo before joining Sovereign Brands in 2010.

Esther-Mireya joined PepsiCo in 2011. While at PepsiCo, Esther-Mireya worked on marketing communications for the Pepsi Super Bowl Halftime Show in 2012 and 2013. Esther-Mireya remained with the company for three years before joining Univision.

At Univision, Esther-Mireya was hired to launch communications for Univision’s sports business. While at Univision, she led marketing and communications for Univision Deportes’ partnership with the 2014 FIFA World Cup. Univision averaged 3.5 million viewers for its FIFA World Cup coverage. In 2015, Univision Deportes won a Sports Emmy Awards in the category of Outstanding Live Sports Coverage in Spanish for the 2014 FIFA World Cup.

In 2016, Esther-Mireya joined Entercom to build the company’s first in-house communications team. She directed the integrated communications for Entercom’s acquisition of CBS Radio and the launch of its digital streaming platform, Radio.com. Entercom completed its merger with CBS Radio on November 17, 2017 with communications led by her. The company later became Audacy.

SoundExchange appointed Esther-Mireya chief marketing and communications officer in 2020, reporting to president and CEO Michael Huppe. At SoundExchange, she oversaw the company’s brand strategy and marketing, global communications and public relations, industry relations, and public policy groups

In 2022, Anywhere Real Estate named Esther-Mireya its first enterprise Chief Marketing Officer. As CMO, she applies neuroscience methodologies to marketing with the use of emography – the study of unconscious factors that drive human behavior.

DEI Work
Esther-Mireya currently is on the DEI (diversity, equity and inclusion) Council and the executive sponsor of the Women in Tech & PRoduct group at Anywhere Real Estate

Awards and Honors
2019: Top Woman in PR by PR News 2019: a Woman to Watch by PRWeek 2023: One of Chief Marketer’s Top Women in Marketing in 2023 2023: Inman Marketing All-star