Draft:Etf.com

etf.com is an American financial news and media company that covers exchange-traded funds (ETFs). Since February 2021 the company is owned by ETFS Capital.

The company is headquartered in New York City. The current CEO is Michael Morelli.

History
etf.com was founded in 2001 as IndexUniverse.com by Jim Wiandt as a subsidiary of his company IndexUniverse, LLC. Prior to founding IndexUniverse.com, Wiandt was the publisher of IndexFunds.com and authored the book Exchange Traded Funds (2001). The company was founded in collaboration with Steven Schoenfeld who provided the IndexUniverse.com URL.

In 2001, Wiandt acquired the Journal of Indexes from Dow Jones & Company. In 2003, he acquired the print newspaper Exchange Traded Report. These publications merged into IndexUniverse.com. The company initially focused on index investing before shifting to solely providing data and content on ETFs.

Wiandt also started the industry events business Inside ETFs. In 2014, the Inside ETFs conference had 1,600 attendees.

In 2010, the company developed a database of all ETFs registered in the United States. The database was available online for free.

In 2014, IndexUniverse.com changed its name to ETF.com.

In 2015, Wiandt stepped down as CEO of ETF.com. Its data business was sold to financial data company FactSet. Inside ETFs was sold to the British financial publishing and events company Informa, which continues to hold the conference annually.

In 2016, etf.com's publication business was sold to Cboe Global Markets. In 2021, the United Kingdom-based venture capital firm ETFS Capital acquired ETF.com. ETFS Capital was founded by Australian businessman Graham Tuckwell. Michael Morelli was named CEO in January 2022.

In April 2023, the company was rebranded as etf.com and re-launched their website.