Draft:Exxentric

Exxentric is a Swedish company that manufactures strength training equipment based on flywheel training, originally conceived in research for space travel and subsequently shown to lead to improvements of athletic performance and resilience to injury.

Exxentric is best known for its first training device series named kBox, used for athletic training by professional athletes and fitness enthusiasts in 60 countries and studied by several European and North American research teams. The company has repeatedly received national Swedish awards for growth companies.

History


Exxentric was founded in Stockholm, Sweden in 2011 by a team including the two former ice hockey coaches Fredrik Correa, Swedish dermatologist, and Mårten Fredriksson, a manager at the Swedish Olympic Committee.

Their first product launched the same year, the kBox, was based on their experience from an early research project into flywheel training for space travel at Karolinska Institute funded by NASA and ESA.

2015, Exxentric first introduced its kMeter app for accurate monitoring of power and energy when using its flywheel training devices, later validated by a sports science research team. In 2018, Exxentric launched a new product line based on its flywheel training solution named kPulley, with a wall-mounted design to train horizontal movements. It was followed in 2020 by the LegExx machine for leg extension exercises, and in 2021 by the kPulley Go, its most portable training device thus far.

From 2017 to 2021, Exxentric grew by above 300% and was awarded Superföretag by Veckans Affärer and Bisnode in 2019–2021 and DI Gasell and Mästargasell by Dagens Industri in 2020, 2021 and 2022.

The company counted professional football clubs Juventus, Inter, CSKA Moscow and Djurgården among its first customers, followed by Real Madrid and others. Examples of notable individual users of Exxentric equipment include professional tennis player Andy Murray, actress Brie Larson and model Kate Upton.