Draft:F'real (brand)

F’real is a brand of milkshakes and smoothies. They are set up as machine kiosks where customers place a cup of batter of the flavor of their choice into a metal cup which it raises the shake to mix it.

History
In 2003, Jim opened as F’real Foods LLC and they used blenders for their machines in Tulsa, Oklahoma. They moved their headquarters are in Emeryville, California. The concern was a faster time to make the shakes.

In 2023, as celebration for their 20th anniversary, they launched a “birthday cake batter” flavor and began using B7 blenders in their machines. Later, stores began doing $0.99 shakes for a limited time. In a press release, the company wishes to aspire to Generation Z audiences and there are 24,000 worldwide. After launching flavors such as Bubblegum in the United Kingdom, they later adopted the “Discover Your f’real” slogan and campaign since they were bought by Rich Products in Buffalo, New York.

In 2024, Rich Products began expanded it's brand to include pizza and dough, with emphasis on gluten free options, and a cinnamon flavor for National Churro Day.