Draft:FOLD Reformer

FOLD Reformer
FOLD Reformer is a Private Limited Company in the wellness, fitness, and furniture industry. It was established in June of 2024 by Matt Harras, Tom McClelland and Paul Stimpson. The company is based in the United Kingdom and focuses on creating foldable Pilates beds and offering Pilates coaching services.

Products and Services
FOLD Reformer designs and manufactures foldable Pilates bed intended for home use. The company also aims to offer in the future 1:1 coaching and classes to assist members with their fitness routines.

Mission Statement
FOLD Reformer’s mission is to develop smart fitness solutions that integrate into users homes and build a strong community by using the tagline such as ‘Welcome to the FOLD’. The growth in Reformer Pilates will help them to complete their mission.

Notable achievements
FOLD Reformer reached over 20,000 followers on Instagram within one month, highlighting the growth of Reformer Pilates and demand for new and efficient Pilates products. FOLD also gained 10,000+ people on their waitlist, showing that the ‘overwhelming response underscores the growing demand for home wellness solutions that do not compromise on quality or effectiveness.’

Future Goals
FOLD Reformer’s future goals are to expand to a global market, helping grow both their business and the Pilates sector. They also plan to expand their product range, and create an app to support their members in their fitness journeys.

Websites
FOLD Reformer’s website

FOLD’s Instagram

Companies House information