Draft:FreshToHome

FreshToHome is an Indian e-commerce company that specializes in the online sale of fresh seafood, poultry, and meat. Founded in 2015 by Shan Kadavil and Mathew Joseph, the company has grown rapidly, catering to consumers' demand for high-quality, chemical-free, and antibiotic-free food products.

History
FreshToHome was established with the aim of disrupting the traditional fresh food market by leveraging technology to connect consumers directly with producers. The founders recognized the challenges faced by consumers in accessing fresh and hygienically processed seafood and meat, leading to the creation of FreshToHome.

Operations
FreshToHome operates on a direct sourcing model, ensuring the freshness and quality of its products by sourcing directly from fishermen, farmers, and other producers. The company emphasizes stringent quality control measures and has developed a user-friendly platform for customers to place orders and track deliveries.

Funding and Expansion
FreshToHome has attracted significant investment from prominent investors, including Investment Corporation of Dubai (ICD), Investcorp, and Ascent Capital, Amazon Sambhav Venture Fund , Iron Pillar, Raed Ventures and others. FreshToHome has attracted substantial investment, raising over $290 million to date. The company's ability to secure funding highlights investor confidence in its business model and growth potential.

Recognition and Awards
FreshToHome has received recognition for its innovative business model and commitment to quality. The company has been featured in various media outlets and has won several awards for its contributions to the food industry and entrepreneurship including Food Startup Of The Year - Annapoorna Food Retail Award 2018

Sustainability Initiatives
FreshToHome collaborates with suppliers to promote responsible fishing and farming practices and aims to reduce its environmental footprint.