Draft:Greg Daake

Gregory Jason "Greg" Daake August 9, 1973 - born on Fort Hood Army Base in Killeen, Texas – is a corporate identity planner, consultant, strategist, and designer. His philosophy centers around systemic institutional rebranding, which, when leveraged for directional positioning and cultural motivation, emerges as one of the most potent tools at the disposal of leaders. His work emphasized that institutional branding systems serve as multifaceted tools of leadership, enabling the establishment of directional clarity, performance motivation, structural change facilitation, and market presence revitalization.

"Corporate brands can evolve or deteriorate due to neglect, inertia, or fear of change. When a brand begins to decline, its impact can spread systemically, leading to conflicted managers, confused customers, and demoralized employees. An identity review becomes necessary in such cases. However, more than rebranding alone is required; substantive changes like restructurings, reorganizations, and leadership shifts are often needed, with rebranding reflecting these changes to the public and aligning market perception with internal transformations." -Greg Daake

Books
How to Rebrand a Hospital

Who Do You Think You Are?