Draft:Gritzo

Gritzo is a kids healthcare platform based in Gurugram, India. It is the child nutrition brand of HealthKart.

Notable celebrities appeared in Gritzo ads like Farah Khan, Lara Dutta and Rupali Ganguly.

In the short time since its launch, the company has managed a 50,000-strong clientele and is clocking a month-on-month growth rate of 20 percent.

History
Gritzo is the child nutrition brand of Healthkart which is founded in 2011 by Sameer Maheshwari.

In a market swarming with big brands and celebrity endorsements, India’s health foods space has failed to address the need for personalized nutrition for children of different ages and with varying needs and goals. The observation paved the way for a business opportunity that sat well with HealthKart’s brand vision. Soon enough, the team launched their personalized nutrition brand ‘Gritzo’ in 2020.