Draft:HEBE Beauty

HEBE Beauty (stylized in all caps), also known as HEBE Beauty Group, or simply as HEBE, is a cosmetics company founded in 2018. The company develops activities in the field of cosmetics, concentrating on makeup, personal care, beauty tools, and skin care. It owns several brands, including Y.O.U Beauty, Glamfix, Dazzle Me, and lavojoy. Its current operations mainly cover Southeast Asia.

HEBE Beauty has established presences in Hong Kong, Singapore, Indonesia, Malaysia, Thailand, Vietnam, and the Philippines. The main branches of the company include HEBE Beauty Pte. Ltd., HEBE Beauty Cosmetics Inc., and HEBE Beauty Style. In February 2022, its brand Y.O.U raised $40 million in Series C funding.

History
HEBE Beauty was established in 2018. In the same year, it entered Indonesia, and launched the brand Y.O.U, which was financed by Gaorong Capital and ATM Capital.

In 2019, it set up a supply chain management company in China. In 2020, HEBE Beauty rolled out another brand, Glamfix. In 2021, it introduced Y.O.U products to the Philippines.

In 2022, HEBE Beauty released the personal care brand, lavojoy. In March 2023, the company attended the CosmoProf Exhibition in Bologna.