Draft:Herno

Herno is an Italian fashion company founded in 1948 by Giuseppe Marenzi in Lesa, in the province of Novara, on the banks of the Erno river from which it takes its name. Initially specializing in the production of men's raincoats, over the years Herno has become a renowned example of Made in Italy, known for its iconic outerwear and for a production that today includes complete clothing lines.

History
The foundation of Herno dates back to 1948 by Giuseppe Marenzi, originally from Bergamo. After moving to Lesa, Marenzi started the production of men's raincoats in an old factory on the Erno river. By 1969, the company had established itself as a large factory specializing in high-quality outerwear, made with Italian materials and artisanal finishes. In the 1980s, Herno gained popularity in foreign markets, first in Japan and then in the United States. During this period, it produced for third parties for important international brands. At the beginning of the 2000s, with the arrival of Claudio Marenzi, the founder's son, as president, the company refocused on its own brand, strengthening exports and internalizing the management of the entire production chain. In 2011, on the occasion of the 80th edition of Pitti Immagine Uomo, Herno was awarded as the best Italian entrepreneurial reality. Today, Herno distributes its collections in single-brand boutiques in the main fashion capitals and through corners and shop-in-shops in department stores around the world.

Economic data
With an export share of 67%, in 2022 Herno reached a turnover of 128 million euros, positioning itself in the luxury fashion sector. In December 2021, it acquired the Montura brand, confirming the investment strategy in Italian textile excellence.