Draft:Incase

OVERVIEW

Incase is an American consumer goods company that produces innovative protection solutions in the world of tech and lifestyle. Incase was Known for its minimalist style, Incase was founded as the original Apple, Inc. accessory brand and was the first developer of the original hardshell case for Apple’s MacBook, created Apple’s first iPod case , innovated mobile phone protection, laptop sleeves, camera bags, accessories, luggage, backpacks, and more. Founded in 1997, Incase is the original Apple accessory brand, and has been recognized as one of the first tech accessory brands, bringing a sense of design and culture to the utility market. Incase is a subsidiary of Onward Brands and will be re-launching Microsoft’s accessory brand with Incase Designed By Microsoft. As of 2024, Incase now manufactures Microsoft hardware.

Their tagline is “A better experience through good design.”

Incase makes products for the categories of laptop sleeves, hardshells, accessories, specialty bags, mobile devices, and protective cases for AirPods.