Draft:Intertrend Communications

Introduction
Intertrend Communications is a Long Beach, California based advertising and marketing communications agency. Beyond its Long Beach location, it has a regional office in Plano, Texas. The agency provides creative, media, brand planning, direct-marketing, interactive, design, and public relations services.

History
Intertrend Communications was founded in 1991 by Julia Huang, citing a desire to create marketing communications directly targeted towards the growing Asain American demographic. In 2004 Intertrend was part of Toyota’s brand tagline shift, covering the Hispanic and Asian American markets. By 2006 Intertrend entered the top 5 multicultural agencies in terms of revenue from marketing to Asian Americans. In 2007, Intertrend work with AT&T was cited in AdAge’s “Top 10 Marketers In The U.S. Asian Market” list, where AT&T was listed as number 1. In 2008, Intertrend won an award in the Asian-American category in at Association of National Advertisers (ANA) Multicultural Excellence Awards for its work with State Farm.

In 2011, Julia Huang & Intertrend were featured in NPR’s coverage on reaching the Asian American market with in language communications. In 2012, Intertrend collaborated with WongFu producitions to produce a web series called Away we Happened, which garnered near 10 million views and high levels of user engagement, highlighting an early success in Asian American focused content marketing. Additionally, for the aforementioned “Away We Happened” content series won a 2013 Bronze Effie.

In 2021, Intertrend’s non-profit arm Creative Class led an initiative titled “Couriers of Hope”, an art initiative centered around exchanged artwork between students and professional artists using envelopes as canvas to explore personal experiences around hope. The initiative received over 160 submissions from professional artists & over 400 submissions from students. In 2023 Intertrend, alongside Saatchi & Saatchi and Conill Advertising created a marketing campaign for the multicultural market for the newly redesigned Toyota Prius Prime. . Intertrend developed two spots for the campaign, titled "Reborn" and "Exhilarating"