Draft:Itay Ben Horin

Itay Ben Horin (Hebrew: איתי בן חורין ,born May 1978) is a crisis manager, communications consultant, lawyer, author, social activist, and co-CEO and owner of the firm Ben Horin Alexandrovitz. .

Biography
Ben Horin grew up in Herzliya, played basketball for the "Bnei Herzliya" team, and was the spokesperson for Herzliya Labor Youth. In 1996, he enlisted in the IDF and served in the Maglan Commando Unit as a combatant and commander. Ben Horin holds a bachelor's degree in law and a master's degree with honors in public policy from Tel Aviv University, as well as being a graduate of an executive course at Harvard University under the Maoz organization.

Social and Political Activities
Ben Horin is a key activist in the recruitment of yeshiva students, equality of burden, and rights of reservists. In 2000, he founded the movement "Awakening (for Equality of Burden)" which fought for the equitable distribution of service, the recruitment of Haredi yeshiva students into the army, and the improvement of reservists' rights. One outcome of the struggle was the Reserve Service Law passed by the Knesset in 2008. The movement gained fame primarily during an 8-day hunger strike where its founders, including Ben Horin, protested for the repeal of the Tal Law.

In 2002, he founded the youth movement "Israel Acheret", which drafted a vision and strategic plan for a better Israel. The movement ran in the 2003 Knesset elections but did not pass the electoral threshold. In 2007, he was one of the founders of the Forum for Equality of Burden, leading the fight for the recruitment of yeshiva students and equitable service burden. In 2012, he initiated a rally for equality of burden attended by about tens of thousands demonstrators, which led to the dissolution of the unity government between Likud and Kadima.

Since 2017, he has been a board member of the Israeli organization "Israelis," which engages in smart Israeli advocacy worldwide.

Professional Career
Immediately after his discharge from the army, he began working at GCS, owned by Moshe Gaon, Stanley Greenberg, Bob Shrum, Tal Zilberstein, and James Carville. In 2004, he interned in the legal department of the Israeli Ministry of Defense under the legal advisor Tzvia Gross and deputy attorney Rachel Stovitzky, and simultaneously started independent activity as a strategy and communications consultant.

In 2008, he founded the strategic communications and crisis management firm "Ben Horin Alexandrovitz" together with his partner Tal Alexandrovitz.

Ben Horin was ranked in the list of influencers in Israeli media by Liberal Magazine from 2018 to 2021.

Campaign and Crisis Management
In 2019, he managed the election campaign of the Kahol Lavan party led by Benny Gantz and was part of the professional founding team of the Israel Resilience Party. He also managed the Labor Party's election campaign in 2013.

Additionally, he managed the election campaign of Avi Nissenkorn for the head of the Histadrut and the election campaigns of mayors such as Ze'ev Bielski for the mayor of Ra'anana, Michael Biton for the head of the Yeruham, and Tal Ohana for the head of the Yeruham.

In 2023, he was a leading figure in the judicial reform protests as a strategic and communications consultant for many of the protest groups such as Brothers in Arms

Ben Horin specializes in crisis management, leading the crisis management for Strauss, Ben & Jerry's Israel, Fox Group, Assuta Medical Center, Haifa Chemicals, the Food Association of the Manufacturers Association of Israel, and numerous cases for Bank Leumi, Super-Pharm, and others.

Personal Life
Ben Horin resides in Kfar Sirkin, is married to Liran Avisar, and they have two children.

Books

 * "Newton Died Virgin", 2004


 * "Generation Q", 2009
 * "The Battle for Service", 2015
 * "Crisis Management", 2023