Draft:Jewelmer


 * Response: While the 2 sources are similar, there are differences. Only this one supports the sentence about model Aliah Canillas, so it has been used in that part of the article. But in the source analysis, I have combined them into one line. If you see other Refbomb issues, please let me know or feel free to revise. For such minor issues, there is no reason you could not edit it yourself and then decide if it should be approved or not.Hairmer (talk) 08:34, 27 April 2024 (UTC)

Comment: Please see TALK page for source analysis. Hairmer (talk) 06:42, 23 April 2024 (UTC)

Jewelmer is a luxury jewelry brand based in the Philippines. It was founded by Jacques Branellec and Manuel Cojuangco in 1979. It is known for its fine jewelry products that are manufactured using South Sea pearls. It is also known for its partnership with the Miss Universe Philippines beauty pageant and has designed and provided the La Mer en Majesté Crown awarded to the winners since 2022.

History
French pearl farmer Jacques Branellec and Filipino businessman Manuel Cojuangco founded Jewelmer in 1979. Prior to founding Jewelmer, Branellec had served in the French Navy and worked as a commercial pilot, before farming black Tahitian pearls in French Polynesia. He went on to partner with Cojuangco on a pearl farms in Palawan, which became the company Jewelmer.

In 2006, Jewelmer established the Save Palawan Seas Foundation (SPSF), which formulates conservation strategies and introduces sustainable sources of livelihood for communities in Palawan.

Jewelmer has participated in events such as the BaselWorld Watch and Jewelry Show and the Dubai Pearl Tender.

Since 2013, Jewelmer has also organized the Jewelmer Gala.

In 2017, Jewelmer unveiled the Palawan Strand, its rarest strand of golden South Sea pearls. The strand was taken from the Pinctada maxima oyster and took 37 years to assemble. In 2017, the company also provided the headpiece for Miss Universe Philippines title holder Maxine Medina’s costume at the 65th Miss Universe pageant.

At the 2018 Jewellery News Asia Awards in Hong Kong, Jewelmer received the Sustainability Initiative of the Year Award. In the same year, Jewelmer opened its first U.S. store in Palm Beach, Florida. The company was also the subject of the documentary film Power of Pearl: The Farm Beneath the Sea, which was directed by Ahbra Cale Perry and was released in 2018.

Jewelmer developed the museum exhibit “Pearl of the Orient,” which premiered at The Mind Museum in 2022.

Jewelmer began providing the La Mer en Majesté crown for the Miss Universe Philippines pageant in 2022, which was worn by the year’s eventual winner, Celeste Cortesi. Jewelmer went on to provide the La Mer en Majesté Crown for the following year’s Miss Universe Philippines pageant.

In 2023, model Aliah Canillas wore a Jewelmer strand on the cover of the July 2023 issue of Vogue Philippines.

The process
Jewelmer is known for growing golden pearls and producing jewelry using them. Some of its designs were created by craftsmen trained in techniques of  Place Vendome, Paris. Jewelmer’s farms are also located within a marine-protected, no-take zone.