Draft:KETCH

Ketch is a privately held company specializing in data privacy and data governance solutions. Founded in 2020 by Tom Chavez, Vivek Vaidya, and Maxwell Anderson, Ketch is headquartered in San Francisco, California. The company provides software that helps businesses automate data privacy compliance and governance, ensuring adherence to various privacy regulations.

History
Ketch was founded in 2020 by Tom Chavez, Vivek Vaidya, and Maxwell Anderson. They founded Ketch because Vaidya and Anderson experienced GDPR implementation challenges while working at Salesforce in 2018. They determined an opportunity to build software to help companies comply with the GDPR and other data privacy laws and regulations.

Chavez and Vaiyda are serial entrepreneurs and business partners. Prior to founding Ketch, the two co-founded Krux, a data management platform acquired by Salesforce in 2016, and Rapt, a media monetization software provider acquired by Microsoft in 2008.

Ketch is a part of Super{set}, a startup studio that founds, funds, and builds data driven technology companies.

In 2021, Ketch launched Ketch Free, a comprehensive suite of tools offering cookie banners, consent management, and policy templates to ensure GDPR, California Consumer Privacy Act (CCPA), and other compliance, all at no cost.

In 2024, Ketch opened its new San Francisco Headquarters.

Products and Services
Ketch offers a range of products designed to help businesses manage and automate various aspects of privacy program management. This includes:
 * Consent Management: Platforms that store and automate consumer consent preferences to help businesses comply with privacy regulations such as GDPR, and the California Consumer Privacy Act (CCPA).
 * Data Subject Requests: Technology to help businesses automate the intake and fulfillment of data subject requests, for example as required by the California Delete Act.
 * Privacy Risk Assessments: Technology to help businesses with completion of a privacy impact assessment, including automation and collaboration tools.

Technology
The Ketch Data Permissioning Platform is a coordinated set of applications, infrastructure, and APIs to help businesses simplify privacy operations and mobilize data for business growth.

The company organizes their platform according to Applications and Platform Services. Applications included in the Ketch platform are:


 * Data Mapping and Discovery
 * Consent Management
 * Data Subject Request Automation
 * Marketing Preference Management
 * Risk Assessments

These applications are supported by Platform Services, which include:


 * Ketch Identity Synchronizer: assembles, maintains and manipulates a graph of first-party and third-party identifiers at the browser edge, enabling businesses to connect consumer identities in real time.
 * Ketch Transponder: an orchestration engine that automates data discovery & classification. Enforces consumer data permissions within first-party data platforms and third party SaaS applications.
 * Ketch Experience Server: a Content Management System (CMS) that enables companies to communicate their data practices to consumers and consumers to express their permissions for data use. This is colloquially referred to as a website “cookie banner.”
 * Ketch Permit Vault: a hierarchical, multi-party, multi-attribute ledger that captures the terms and conditions of data use between entities (consumers, companies) at a hypergranular level (rows, columns, cells, purposes). It serves as the audit log for data privacy events.

Funding
In April 2021, Ketch announced a $23 million Series A funding round led by Acrew Capital and CRV. Six months later, Ketch secured an additional $20 million in A1 funding.