Draft:Kiersten Rich

Kiersten Rich (born c. 1988) is a travel blogger who maintains the blog, The Blonde Abroad, and has been named one of the top influencers in her field.

"While many influencers might derive their popularity through crafting an image of an 'ordinary', independent agent, there is no attempt to disguise the fact that they are acting on behalf of multiple brands. Some even make a virtue of their business acumen: the travel blogger Kiersten Rich ('The Blonde Abroad') has articulated her marketing strategy in terms of "multiple income streams", "product lines", "diversification", and "campaign analytics". "I have my own capital to be my own investor", she says."