Draft:Kim Nack Hoi

Nack Hoi Kim (born on July 23, 1951) is a Korean advertising executive currently serving as the President of the Korea Federation of Advertising Associations (KFAA).

Early Life and Start in Advertising
Born in Dangjin, Chungcheongnam Province, Nack Hoi Kim is the eldest of three sons and two daughters. He graduated from Seongnam High School in Seoul and obtained a bachelor's degree in Journalism and Mass Communication from Sogang University, and a master's degree in Media and Information from Hanyang University. In 1976, he began his career in advertising upon joining Cheil Worldwide.

Career and Achievements
In 2007, he assumed the role of CEO and Chairman at Cheil Worldwide. Aside from two assignments to the public relations team of the Samsung Group Chairman's office, he consistently pursued a career in advertising throughout his tenure at Cheil. Starting as a rookie employee, his rise to the position of CEO is unprecedented in Cheil's history. Until the end of his tenure as CEO in 2012, he focused on enhancing creative quality and strengthening solution capabilities, with a particular emphasis on Cheil's globalization efforts. Such efforts can be exemplified by his leadership in finalizing mergers and acquisitions with advertising agencies such as McKiney and The Barbarian Group in the United States, BMB in the United Kingdom, and Pungtai in China.

Awards and Accolades
He served as a member of the National Brand Committee of South Korea, the President of the Korea Association of Advertising Agencies, and as an adjunct professor of Art & Technology at Sogang University, contributing significantly to the advancement of the advertising industry. For his contributions, he was honored with the CNBC Asia Business Leader Award in 2008 and Republic of Korea Bronze Tower Industrial Medal in 2012. He also gained substantial recognition on the global stage, becoming the first from South Korea to win the Grand Prix at the Cannes Advertising Festival, as well as receiving numerous prestigious creative awards worldwide. In 2007, he was listed in "Who's Who in Asia."

Books and Translations
He has authored three original books, including "Advertising Kingdom Japan” and "What to Discard and What to Preserve," and has translated three works, such as "Word-of-Mouth Marketing."

Educational Background

 * Graduated from Hapdeok Elementary School in Dangjin, Chungcheongnam Province (1963).
 * Graduated from Hapdeok Middle School in Dangjin, Chungcheongnam Province (1966).
 * Graduated from Seongnam High School in Seoul (1969).
 * Bachelor's degree in Journalism and Broadcasting from Sogang University in Seoul (1977).
 * Completed training at Hakuhodo (博報堂) in Japan (1984).
 * Completed the Advanced Course in Media and Public Relations at Yonsei University in Seoul (1999).
 * Graduated from the Graduate School of Journalism and Information at Hanyang University in Seoul (2002).
 * Completed the Executive Management Program at the Graduate School of Business at Seoul National University (2005).
 * Completed the Advanced Course in Humanities at Seoul National University (2008).

Career History

 * Joined Cheil Worldwide (1976)
 * Public Relations Team, Office of the Chairman of Samsung Group (1986-1988)
 * Industrial Design Promotion Committee, Korea Institute of Design Promotion (1993-1994)
 * Evaluation Committee for Promotional Materials Production, Seoul Metropolitan Government (1995)
 * Planning Committee Chair for the 35th Seoul International Advertising Festival (IAA) (1995)
 * Public Relations Team, Corporate Restructuring Headquarters, Samsung Group (1996-1998)
 * National Emblem Advisory Committee, Ministry of Government Administration and Home Affairs (1998)
 * Advisory Committee Member, 2002 FIFA World Cup Organizing Committee (1998)
 * Member, 2000 Commemorative Project Committee, Ministry of Government Administration and Home Affairs (1999)
 * Director, Korea-Japan Marketing Forum (1999-2000)
 * Director and Vice President, International Advertising Association (IAA) Korea Chapter (1999-2012)
 * Adjunct Professor, Graduate School of Advertising and Public Relations, Hongik University (2000-2002)
 * Evaluation Committee Member, Presidential Office of Public Affairs (2002)
 * Advisory Committee Member, Jeju International Free City Development Center (2002)
 * Advisor, Presidential Security Service, Presidential Security Advisory Committee (2003)
 * National Emblem Advisory Committee, Ministry of Government Administration and Home Affairs (1998-2003)
 * Public Relations Advisory Committee, Korean National Police Agency (2005)
 * Secretary-General, 25th Asia Advertising Congress (Adasia) Organizing Committee (2005)
 * Policy Development Advisory Committee Member, Headquarters, Republic of Korea Army (2005-2018)
 * Production Advisory Committee Member, National Brand Committee, Ministry of Government Administration and Home Affairs (2006)
 * CEO and Chairman, Cheil Worldwide (2007-2012)
 * Director, Confederation of Asian Advertising Associations (C4A) (2007-2011)
 * Organizing Committee Member, Seoul World Design Capital (WDC) (2008)
 * President, 10th Korea Marketing Club (KMC) (2009-2010)
 * President, 17th Korea Advertising Industry Association (2010-2012)
 * Member, National Brand Committee (2011-2012)
 * Visiting Professor, Art & Technology, Sogang University (2011-2019)
 * Member, Korea Development Institute (KDI) 50th Anniversary Committee (2018-2021)
 * Chairperson, 32nd Seoul Asia Advertising Congress (Adasia) Organizing Committee (2020-2023)
 * Development Advisory Committee Member, Republic of Korea Army Officer Academy (2012-present)
 * Director, Senior Cultural Foundation, Dong-A Pharmaceutical Co., Ltd. (2018-present)
 * External Director, SBS M&C (2019-present)
 * Vice Chairman, Asian Federation of Advertising Associations (AFAA) (2019-present)
 * Chairman, Korea Federation of Advertising Associations (KFAA) (2019-present)
 * External Director, Dongseo Corporation (2022-present)

Globalization Projects

 * Led the practical implementation of establishing overseas branches for Cheil Worldwide (1990)   
 * Oversaw the overall efforts to establish Samsung as a partner for the International Olympic Committee (IOC) (1997)
 * Supervised Samsung's sponsorship and exhibition efforts for the Nagano Winter Olympics (1998)
 * Formulated and executed strategies for Samsung's sponsorship at the Bangkok Asian Games (1998)
 * Organized the Digital Leaders Forum (2012)
 * Managed the operation of the Spikes Asia Creative Academy at the Singapore International Advertising Festival (2012)
 * Completed six M&A deals for Cheil Worldwide's overseas subsidiaries (2008-2012)   

Social Service

 * “Beautiful Donation ”(2008-present)
 * Talk concerts at 12 forward-deployed divisions of the Republic of Korea Army (2015-2018)
 * Advisory Committee Member, Seoul Catholic Social Welfare Association (2017-2019)

Publications

 * "Advertising Kingdom Japan " (Published by Jinwha Publishing, 1992)
 * "What to Discard and What to Keep " (Published by Signature, 2012)
 * "I Read Books Because I'm Anxious " (Published by Signature, 2018)
 * (Translations)"Sports Marketing " (Published by Nanam Publishing, 1999)
 * (Translations)"Brand Marketing in One Book " (Published by Good Morning Media, 2002)
 * (Translations)"Word-of-Mouth Marketing " (Published by Haneon, 2004)

Awards and Honors

 * Clio Finalist Award (1985)
 * New York Festival Silver Medal (1998)
 * Republic of Korea Civil Merit Medal (2001)
 * Excellent Master's Thesis Award, Hanyang University (2002)
 * Republic of Korea Advertising Awards (Samsung Life Corporate PR, 2005)
 * Maeil Business Newspaper Knowledge Management Award (2006)
 * Republic of Korea Advertising Awards (KTF Show Campaign, 2007)
 * CNBC Asian Business Leaders Award (2008)
 * Chung-Ang University Central Media Culture Award (2008)
 * Chosun Ilbo Excellent Advertising Award (Samsung Electronics, 2009)
 * Minister of Knowledge Economy Commendation (2010)
 * Cannes Advertising Festival Grand Prix (Homeplus, 2011)
 * Sogang University Distinguished Alumni Award (2011)
 * Republic of Korea Bronze Tower Industrial Medal (2012)
 * AdStars Hall of Fame Trophy (Busan International Advertising Organization, 2017)
 * Public Brand Awards (Global Domain) (Korea Public Brand Promotion Institute, 2023)