Draft:Knowby

Knowby PTY LTD is an Australian software company specialising in instructional materials technology. The company's flagship product, Knowby Pro, facilitates the creation and dissemination of step-by-step instructional content, termed knowbys.

History
Knowby was founded in 2019 by Grant Rogers, a veterinarian based in Hobart, Tasmania. The inception of Knowby aimed to improve upon traditional instructional formats like manuals and video tutorials.

The platform is designed for mobile use, providing step-by-step instructions, accessed via the Knowby app, QR code scans, or through text and email links. Emphasis is placed on creating brief and visually clear instructions.

Originally applied in Rogers' veterinary practice, Knowby has expanded its use to sectors including utilities, accounting, manufacturing, health and safety, and property management.

Mission
The company's stated mission is to "Capture humanity's know-how, and make everyone an instant expert".

Product
Knowby Pro is available on iOS, iPadOS, Android (smartphone and tablet), and Web platforms. A knowby refers to a step-by-step instruction created within the Knowby Pro application.

Cognitive Load Theory
Knowby uses Cognitive Load theory to present information at the point of need, aiming to break down complex tasks into simpler steps.